Funnel Metrics: Track Conversions and Customer Journey

Track attributed conversions and customer journey progression in Upstack. Browse 296 funnel metrics across Awareness, Engagement, Attributed Conversions, and Sessions.

Funnel metrics track how users progress through your conversion funnel—from initial engagement to completed purchase. These metrics help you understand attribution effectiveness and identify where customers convert.

Data Source: Upstack Pixel + Shopify
Metrics in Category: 296

Subcategories

Subcategory	Metrics	Description
Awareness	19	Page views, sessions, and visitor traffic
Engagement	77	Product views, add-to-carts, and checkout starts
Attributed Conversions	176	Cross-channel attributed conversions and their value
Sessions	24	Session duration, scroll depth, and interaction quality

Key Funnel Metrics

Metric	Description
Attributed Conversions	Attributed conversion events
Conversion Value	Total value of conversions
Unique Converters	Distinct customers who converted
Average Conversion Value	Average value per conversion
Session Conversion Rate	Percentage of sessions resulting in purchase

When to Use Funnel Metrics

• Measure campaign ROI — Compare conversion value against ad spend to calculate true return on investment
• Optimize attribution — Understand which touchpoints drive conversions across the customer journey
• Identify high-value segments — Use average conversion value to find and target your most valuable customers