Engagement Metrics: Shopping Behavior & Funnel Progression

Track engagement metrics in Upstack Funnel. Includes View Contents, Add to Carts, Initiate Checkouts, conversion rates, and shopping behavior analytics.

Engagement metrics measure how visitors interact with your store—from viewing products to adding items to cart and starting checkout. These metrics help you identify drop-off points and optimize your conversion funnel.

Data Source: Upstack Pixel
Metrics: 77

Key Metrics in This Group

The tables below highlight the most commonly used engagement metrics — browse the full list of 77 in the sidebar.

Event Counts

Metric	Description	When to Use
View Contents	Product detail page views	Measure product discovery
Add to Carts	Items added to shopping cart	Track purchase intent
Initiate Checkouts	Checkout sessions started	Measure checkout reach
Total Events	All tracking events processed	Monitor overall activity
Custom Events	Custom events fired via pixel	Track feature interactions

Cost per Event

Metric	Description	When to Use
Cost per View Content	Ad spend per product view	Evaluate product discovery cost
Cost per Add to Cart	Ad spend per cart addition	Measure intent acquisition cost
Cost per Initiate Checkout	Ad spend per checkout start	Track checkout acquisition cost

Event Value

Metric	Description	When to Use
View Contents Value	Monetary value of product views	Attribute value to discovery
Add to Carts Value	Monetary value of cart additions	Attribute value to intent
Initiate Checkouts Value	Monetary value of checkout starts	Attribute value to checkout
Click Button Value	Monetary value of button clicks	Attribute value to CTA interactions

Conversion Rates

Metric	Description	When to Use
View Content Rate	Page views → Product views %	Measure navigation effectiveness
Add to Cart Rate	Product views → Cart additions %	Evaluate product page persuasion
Initiate Checkout Rate	Cart additions → Checkout starts %	Track cart-to-checkout conversion
Add to Cart to IC Rate	Cart → Checkout progression %	Identify cart abandonment
Page Views to View Contents Rate	All pages → Product pages %	Measure product discovery rate
View Contents to Add to Cart Rate	Product views → Cart %	Track product page effectiveness
Session View Product Rate	Sessions with product view %	Measure discovery engagement

Session Behavior

Metric	Description	When to Use
Average Page Views per Session	Pages viewed per visit	Measure browsing depth
Average View Contents per Session	Products viewed per visit	Track catalog exploration
Average Page Visits per Session	Page visits including repeats	Compare to unique page views

How These Metrics Relate

Engagement metrics track progression through the shopping funnel:

Page Views → View Contents → Add to Carts → Initiate Checkouts → Purchase
    ↓            ↓              ↓               ↓
VC Rate      ATC Rate        IC Rate      Purchase Rate

Each funnel stage has three metrics:

1. Count — How many events occurred
2. Cost — How much ad spend per event
3. Value — Revenue attributed to that stage

Choosing the Right Metric

• Funnel health: Compare conversion rates at each stage to find drop-offs
• Product pages: Low ATC Rate → improve product descriptions, images, or pricing
• Cart experience: Low IC Rate → simplify cart, reduce friction, show trust signals
• Acquisition efficiency: Compare Cost per Event across channels
• Session quality: High Avg Page Views/Session indicates engaged visitors
• Discovery: Session View Product Rate shows if visitors find your products