Meta Find Location: Store Locator Uses from Ads

Track Meta Find Location events to measure store locator uses from Facebook and Instagram ads. Understand offline purchase intent from your social campaigns.

Meta Find Location Events counts how many people used your store locator or searched for physical locations after engaging with your Meta ads.

Formula

Meta Find Location Events = COUNT ( Find Location Events )

Formula Components

Metric	Definition
Find Location Events	Each store locator use or location search attributed to your Meta ads within the attribution window

Metadata
Type	Number
Data Source	Meta Ads
Aggregation	Count

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Example

Your Meta campaigns drove 1,284 find location events in March across three store regions.

Campaign	Find Locations	Spend	Cost/Event
NYC Metro	582	$1,450	$2.49
LA Region	423	$1,280	$3.03
Chicago Area	279	$920	$3.30

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How It Works

Meta counts a find location event when a visitor uses a store locator or searches for store addresses after interacting with your ad. The event is captured via the Meta Pixel or Conversions API when the shopper triggers your store finder functionality within the attribution window.

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When to Use

Scenario	Action
Measuring offline intent	Track how many ad viewers actively seek physical store locations
Evaluating regional campaigns	Compare find location rates across geographic markets
Bridging online-to-offline	Correlate find location events with in-store foot traffic
Optimizing local awareness	Shift budget to campaigns driving store discovery

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Related Metrics

Metric	Relationship
Meta Cost per Find Location	Efficiency of driving store searches
Meta Spend	Total ad spend used to calculate cost per find location
Meta Purchases	Conversions that may follow store visits

See all Meta Conversions metrics →