Blended Landing Page View Rate: Post-Click Success Rate Across All Channels

Track the percentage of ad clicks that resulted in landing page views across Meta, Google, and TikTok. Diagnose page speed and tracking issues.

Blended Landing Page View Rate measures the percentage of clicks that resulted in a full landing page load across all your advertising channels.

Formula

Blended Landing Page View Rate = ( Blended Landing Page Views ÷ Blended Clicks ) × 100

Formula Components

Metric	Definition
Blended Landing Page Views	Total successful page loads after ad clicks across all platforms
Blended Clicks	Total clicks on your ads across Meta, Google, and TikTok

Metadata
Type	Percentage
Data Source	Meta Ads, Google Ads, TikTok Ads
Aggregation	Ratio

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Example

Your campaigns generated 45,200 clicks and 38,420 landing page views last month:

Metric	Value
Blended Clicks	45,200
Blended Landing Page Views	38,420
Blended Landing Page View Rate	85%

This means 85% of users who clicked your ads successfully loaded the landing page. The remaining 15% may have abandoned before the page loaded.

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How It Works

Landing Page View Rate calculates how many ad clicks result in a user actually reaching your site. A click fires when someone taps your ad, but a landing page view only fires after the destination page fully loads. The gap between clicks and landing page views reveals drop-off during page load.

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When to Use

Scenario	Action
Diagnosing slow page speed	Low rates (under 70%) suggest your pages load too slowly
Identifying tracking issues	Sudden rate drops may indicate broken pixels or redirects
Evaluating mobile experience	Compare mobile vs desktop rates to find device-specific issues
Optimizing ad destinations	Test different landing pages and measure rate improvements

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Related Metrics

Metric	Relationship
Blended Landing Page Views	Numerator in this rate calculation
Blended Clicks	Denominator in this rate calculation
Blended CTR	Ad engagement rate—clicks ÷ impressions

See all Blended Clicks metrics →