Blended Cost Per Inline Link Click: Cost Per Embedded Link Click

Track the cost per inline link click across Meta, Google, and TikTok ads. Measure efficiency of clicks on embedded links in ad copy across all platforms.

Blended Cost Per Inline Link Click measures how much you pay on average for each click on an inline link within your ad content across all advertising platforms.

Formula

Blended Cost Per Inline Link Click = Blended Spend ÷ Blended Inline Link Clicks

Formula Components

Metric	Definition
Blended Spend	Combined ad spend across all connected advertising platforms
Blended Inline Link Clicks	Clicks on embedded links within ad copy or creative across all platforms

Metadata
Type	Currency
Data Source	Meta Ads, Google Ads, TikTok Ads
Aggregation	Ratio

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Example

Your campaigns spent $15,000 this month and generated 12,500 inline link clicks:

Platform	Spend	Inline Clicks	Cost/Inline Click
Meta Ads	$7,500	6,250	$1.20
Google Ads	$5,000	4,500	$1.11
TikTok Ads	$2,500	1,750	$1.43
Blended	$15,000	12,500	$1.20

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How It Works

Blended Cost Per Inline Link Click divides your total ad spend by the number of inline link clicks across all platforms. Inline clicks are clicks on links embedded in ad text or creative—such as hyperlinked words, hashtags, or mentions—rather than CTA buttons.

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When to Use

Scenario	Action
Measuring copy effectiveness	Compare cost per inline click vs. standard CPC to gauge text engagement
Optimizing ad creative	Identify which link placements in copy drive cost-efficient clicks
Cross-platform budgeting	Shift spend to platforms with lower inline click costs
Evaluating content strategy	Assess ROI of embedded links vs. primary call-to-action buttons

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Related Metrics

Metric	Relationship
Blended Spend	Numerator — total cost across platforms
Blended Inline Link Clicks	Denominator — inline clicks across platforms
Blended CPC	Cost per any click type (broader than inline)

See all Blended Clicks metrics →