> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# New Customer Handling Cost: First-Time Buyer Fulfillment Fees

> Track total handling costs for new customer orders. Understand first-time buyer fulfillment expenses including global and per-product handling fees.

<Tip>
  Total handling costs for orders placed by new (first-time) customers.
</Tip>

## Formula

<Info>
  **New Customer Handling Cost** = **SUM** ( [**Handling Cost**](/reference/metrics/orders/fulfillment/handling-cost) ) **WHERE** [customer\_type = new\_customer](/data-dictionary/measures-and-dimensions#visitor-dimensions)
</Info>

### Formula Components

| Metric                                                                                            | Definition                                                                        |
| ------------------------------------------------------------------------------------------------- | --------------------------------------------------------------------------------- |
| [**Handling Cost**](/reference/metrics/orders/fulfillment/handling-cost)                          | Total handling costs including global handling fees and per-product handling fees |
| [**customer\_type = new\_customer**](/data-dictionary/measures-and-dimensions#visitor-dimensions) | Filters to customers placing their first order with your store                    |

| Metadata        |                                                                      |
| --------------- | -------------------------------------------------------------------- |
| **Type**        | Currency                                                             |
| **Data Source** | [Shopify](/sources/shopify), [Upstack Costs](/sources/upstack-costs) |
| **Aggregation** | Sum                                                                  |

***

## Example

Your store processed **\$2,340** in handling costs for new customers last month:

| Customer Type       | Handling Cost | Orders  | Per Order  |
| ------------------- | ------------- | ------- | ---------- |
| New Customers       | \$2,340       | 312     | \$7.50     |
| Returning Customers | \$1,890       | 468     | \$4.04     |
| **Total**           | **\$4,230**   | **780** | **\$5.42** |

***

## How It Works

New Customer Handling Cost sums all handling fees from orders where the customer is making their first purchase. Handling costs include both global per-order fees and per-product handling charges configured in your cost settings. Customer type is determined by whether they have prior orders in your Shopify history.

***

## When to Use

| Scenario                   | Action                                                                |
| -------------------------- | --------------------------------------------------------------------- |
| New customer profitability | Calculate if first-time orders are profitable after fulfillment costs |
| CAC payback analysis       | Include in total acquisition costs for new customers                  |
| Pricing decisions          | Ensure pricing covers higher handling costs for new buyers            |
| Segment comparison         | Compare with returning customer handling to identify efficiency gaps  |

***

## Related Metrics

| Metric                                                                                                     | Relationship                                     |
| ---------------------------------------------------------------------------------------------------------- | ------------------------------------------------ |
| [Handling Cost](/reference/metrics/orders/fulfillment/handling-cost)                                       | Parent metric including all customer types       |
| [Returning Customer Handling Cost](/reference/metrics/orders/fulfillment/returning-customer-handling-cost) | Counterpart for repeat buyers                    |
| [Handling Cost Per Order](/reference/metrics/orders/fulfillment/handling-cost-per-order)                   | Average handling cost across all orders          |
| [Handling Cost %](/reference/metrics/orders/fulfillment/handling-cost-percent)                             | Handling as percentage of net revenue            |
| [Total Fulfillment Cost](/reference/metrics/orders/fulfillment/total-fulfillment-cost)                     | Sum of shipping, handling, and other fulfillment |

[See all Fulfillment metrics →](/reference/metrics/orders/fulfillment)