> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# New Customer Discount Per Order: Average First-Purchase Discount

> Track the average discount applied to new customer orders. Measure acquisition discount intensity and optimize first-purchase promotions.

<Tip>
  The average discount dollar value applied per new customer order.
</Tip>

## Formula

<Info>
  **NC Discount Per Order** = [**New Customer Discounts**](/reference/metrics/orders/adjustments/new-customer-discounts) ÷ [**New Customers**](/reference/metrics/orders/customers/new-customers)
</Info>

### Formula Components

| Metric                                                                                     | Definition                                                     |
| ------------------------------------------------------------------------------------------ | -------------------------------------------------------------- |
| [**New Customer Discounts**](/reference/metrics/orders/adjustments/new-customer-discounts) | Total dollar value of discounts applied to new customer orders |
| [**New Customers**](/reference/metrics/orders/customers/new-customers)                     | Number of orders placed by first-time buyers                   |

| Metadata        |                             |
| --------------- | --------------------------- |
| **Type**        | Currency                    |
| **Data Source** | [Shopify](/sources/shopify) |
| **Aggregation** | Average                     |

***

## Example

Your store processed **842 new customer orders** in March with **\$12,630** in discounts:

| Period   | Discounts | NC Orders | Discount/Order |
| -------- | --------- | --------- | -------------- |
| March    | \$12,630  | 842       | \$15.00        |
| February | \$9,180   | 612       | \$15.00        |
| January  | \$7,840   | 560       | \$14.00        |

***

## How It Works

This metric divides total discounts applied to new customer orders by the number of new customer orders. It reveals how much you're investing in discounts to acquire each new buyer—critical for understanding customer acquisition cost beyond ad spend.

***

## When to Use

| Scenario                         | Action                                                   |
| -------------------------------- | -------------------------------------------------------- |
| Evaluating acquisition offers    | Ensure welcome discounts drive profitable first orders   |
| Comparing to returning customers | Identify if new buyers require deeper discounts          |
| Optimizing promo strategy        | Test whether smaller discounts maintain conversion rates |
| CAC analysis                     | Add to ad spend for true acquisition cost                |

***

## Related Metrics

| Metric                                                                                                               | Relationship                                 |
| -------------------------------------------------------------------------------------------------------------------- | -------------------------------------------- |
| [New Customer Discounts](/reference/metrics/orders/adjustments/new-customer-discounts)                               | Numerator (total discounts for NC orders)    |
| [NC Discount %](/reference/metrics/orders/adjustments/new-customer-discount-percent)                                 | Discount as percentage of gross revenue      |
| [Returning Customer Discount Per Order](/reference/metrics/orders/adjustments/returning-customer-discount-per-order) | Compare acquisition vs retention discounting |
| [Discount Per Order](/reference/metrics/orders/adjustments/discount-per-order)                                       | Overall average across all customer types    |

[See all Adjustments metrics →](/reference/metrics/orders/adjustments)