> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# New Customer Discount Order Rate: Acquisition Discount Dependency

> Track what percentage of new customer orders use discount codes. Measure how dependent your customer acquisition is on promotions and optimize strategy.

<Tip>
  The share of new customer orders that used a discount code or promotion.
</Tip>

## Formula

<Info>
  **NC Discount Order Rate** = ( **New Customer Discounted Orders** ÷ [**New Customers**](/reference/metrics/orders/customers/new-customers) ) × 100
</Info>

### Formula Components

| Metric                                                                 | Definition                                                          |
| ---------------------------------------------------------------------- | ------------------------------------------------------------------- |
| **New Customer Discounted Orders**                                     | Count of first-time buyer orders with at least one discount applied |
| [**New Customers**](/reference/metrics/orders/customers/new-customers) | Total number of first-time buyer orders                             |

| Metadata        |                             |
| --------------- | --------------------------- |
| **Type**        | Percentage                  |
| **Data Source** | [Shopify](/sources/shopify) |
| **Aggregation** | Ratio                       |

***

## Example

Your store had **847 new customer orders** in January, with **678 using discount codes**:

| Period   | NC Discounted Orders | NC Orders | Rate  |
| -------- | -------------------- | --------- | ----- |
| January  | 678                  | 847       | 80.0% |
| February | 412                  | 623       | 66.1% |

***

## How It Works

Counts first-time customer orders with discounts and divides by total new customer orders. High values indicate acquisition is discount-dependent; declining rates show customers converting without incentives.

***

## When to Use

| Scenario                         | Action                                                     |
| -------------------------------- | ---------------------------------------------------------- |
| Evaluating acquisition costs     | High rates mean discounts drive most new customers         |
| Testing discount removal         | Monitor if rate drops without hurting conversion           |
| Comparing to returning customers | Identify if new vs repeat buyers need different incentives |

***

## Related Metrics

| Metric                                                                                                                 | Relationship                                |
| ---------------------------------------------------------------------------------------------------------------------- | ------------------------------------------- |
| [Returning Customer Discount Order Rate](/reference/metrics/orders/adjustments/returning-customer-discount-order-rate) | Same metric for repeat customers            |
| [Discount Count](/reference/metrics/orders/adjustments/discount-count)                                                 | Total orders with discounts (all customers) |

[See all Adjustments metrics →](/reference/metrics/orders/adjustments)