> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Session Bounce Rate: Single-Page Visit Percentage

> Track the percentage of sessions that bounced. Identify landing page issues and optimize for deeper engagement.

<Tip>
  Bounce Rate measures the percentage of sessions where the visitor viewed only one page and left quickly, indicating poor landing page relevance.
</Tip>

## Formula

<Info>
  **Bounce Rate** = ( **Bounced Sessions** ÷ **Total Sessions** ) × 100
</Info>

### Formula Components

| Metric                                                                 | Definition                                          |
| ---------------------------------------------------------------------- | --------------------------------------------------- |
| **Bounced Sessions**                                                   | Sessions with only one page view and short duration |
| [**Total Sessions**](/reference/metrics/funnel/sessions/session-count) | Total number of visits to your website              |

| Metadata        |                         |
| --------------- | ----------------------- |
| **Type**        | Percentage              |
| **Data Source** | [Upstack Pixel](/pixel) |
| **Aggregation** | Ratio                   |

***

## Example

Your landing page received **5,000 sessions** with **2,250 bounces**, resulting in a **45% bounce rate**.

| Landing Page       | Sessions | Bounces | Bounce Rate |
| ------------------ | -------- | ------- | ----------- |
| Homepage           | 2,000    | 700     | 35%         |
| Product Collection | 1,500    | 600     | 40%         |
| Blog Post          | 1,000    | 650     | 65%         |
| Sale Page          | 500      | 300     | 60%         |

***

## How It Works

A bounce occurs when a visitor lands on a page and leaves without viewing any other pages or engaging meaningfully. High bounce rates often signal mismatched ad targeting, slow page loads, or poor content relevance.

***

## When to Use

| Scenario                    | Action                                        |
| --------------------------- | --------------------------------------------- |
| High bounce on paid traffic | Review ad copy vs. landing page alignment     |
| Product page bounces        | Check page load speed and above-fold content  |
| Blog post performance       | Evaluate content quality and internal linking |
| A/B testing landing pages   | Compare bounce rates between variants         |

***

## Related Metrics

| Metric                                                                                        | Relationship                              |
| --------------------------------------------------------------------------------------------- | ----------------------------------------- |
| [Bounce Rate (No Interaction)](/reference/metrics/funnel/sessions/bounce-rate-no-interaction) | Stricter measure excluding any engagement |
| [Session Count](/reference/metrics/funnel/sessions/session-count)                             | Total sessions for context                |
| [Avg. Session Duration](/reference/metrics/funnel/sessions/avg-session-duration)              | Time on site indicates engagement depth   |

[See all Session metrics →](/reference/metrics/funnel/sessions)