> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Average View Contents per Session: Product Browsing Depth

> Track average product detail pages viewed per session. Measure browsing depth, catalog engagement, and identify high-intent shoppers exploring your products.

<Tip>
  Average View Contents per Session measures how many product detail pages visitors view in a typical session—indicating browsing depth across your catalog.
</Tip>

## Formula

<Info>
  **Avg View Contents per Session** = **View Contents** ÷ **Sessions**
</Info>

### Formula Components

| Metric                                                                  | Definition                           |
| ----------------------------------------------------------------------- | ------------------------------------ |
| [**View Contents**](/reference/metrics/funnel/engagement/view-contents) | Total product detail page views      |
| [**Sessions**](/reference/metrics/funnel/awareness/unique-sessions)     | Unique visitor sessions on your site |

| Metadata        |                         |
| --------------- | ----------------------- |
| **Type**        | Number                  |
| **Data Source** | [Upstack Pixel](/pixel) |
| **Aggregation** | Ratio                   |

***

## Example

A home decor store had **8,420 product views** across **3,200 sessions** last week:

| Channel        | View Contents | Sessions | Avg VC/Session |
| -------------- | ------------- | -------- | -------------- |
| Organic Search | 4,200         | 1,400    | 3.0            |
| Paid Social    | 2,800         | 1,200    | 2.3            |
| Email          | 1,420         | 600      | 2.4            |

Organic search visitors browse 30% more products, signaling stronger purchase intent.

***

## How It Works

Divides total View Content events by sessions. Higher values indicate visitors actively exploring multiple products rather than bouncing after one.

***

## When to Use

| Scenario                  | Action                                          |
| ------------------------- | ----------------------------------------------- |
| Catalog engagement low    | Improve product discovery and recommendations   |
| Comparing traffic sources | Identify channels bringing engaged browsers     |
| Testing site navigation   | Measure if changes increase product exploration |
| Evaluating merchandising  | Check if collections drive cross-browsing       |

***

## Related Metrics

| Metric                                                                                        | Relationship                       |
| --------------------------------------------------------------------------------------------- | ---------------------------------- |
| [View Contents](/reference/metrics/funnel/engagement/view-contents)                           | Numerator—total product views      |
| [Unique Sessions](/reference/metrics/funnel/awareness/unique-sessions)                        | Denominator—total sessions         |
| [Avg Page Views per Session](/reference/metrics/funnel/engagement/avg-page-views-per-session) | Similar depth metric for all pages |

[See all Engagement metrics →](/reference/metrics/funnel/engagement)