> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Average Page Visits per Session: Site Engagement Depth

> Track the average number of page visits per session to measure visitor engagement depth. Includes repeat visits to understand browsing intensity.

<Tip>
  Average Page Visits per Session measures the total number of page loads per session, including repeat visits to the same page.
</Tip>

## Formula

<Info>
  **Avg Page Visits per Session** = **Page Visits** ÷ **Sessions**
</Info>

### Formula Components

| Metric                                                              | Definition                                                |
| ------------------------------------------------------------------- | --------------------------------------------------------- |
| **Page Visits**                                                     | Total page loads including repeat visits to the same page |
| [**Sessions**](/reference/metrics/funnel/awareness/unique-sessions) | Count of distinct visitor sessions                        |

| Metadata        |                         |
| --------------- | ----------------------- |
| **Type**        | Number                  |
| **Data Source** | [Upstack Pixel](/pixel) |
| **Aggregation** | Average                 |

***

## Example

A skincare brand analyzing their collection page performance sees **8.3 average page visits per session** during a product launch week.

| Day       | Sessions | Total Page Visits | Avg Visits/Session |
| --------- | -------- | ----------------- | ------------------ |
| Monday    | 4,200    | 33,600            | 8.0                |
| Tuesday   | 5,100    | 43,860            | 8.6                |
| Wednesday | 4,800    | 40,800            | 8.5                |

***

## How It Works

This metric counts every page load event during a session, including when visitors return to pages they've already viewed. A shopper who views a product page, goes to the cart, then returns to the product page counts as 3 page visits. This differs from Page Views per Session which counts only unique pages.

***

## When to Use

| Scenario                          | Action                                                    |
| --------------------------------- | --------------------------------------------------------- |
| High visits but low conversions   | Visitors may be confused or unable to find what they need |
| Low visits per session            | Consider improving internal linking and navigation        |
| Compare vs Page Views per Session | Large gap indicates visitors revisiting pages frequently  |
| A/B testing navigation            | Higher visits may indicate more exploration or confusion  |

***

## Related Metrics

| Metric                                                                                        | Relationship                                                 |
| --------------------------------------------------------------------------------------------- | ------------------------------------------------------------ |
| [Avg Page Views per Session](/reference/metrics/funnel/engagement/avg-page-views-per-session) | Counts unique pages only—compare to identify repeat browsing |
| [Unique Sessions](/reference/metrics/funnel/awareness/unique-sessions)                        | Denominator in this calculation                              |

[See all Engagement metrics →](/reference/metrics/funnel/engagement)