> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Purchases Value: Total Revenue from Tracked Orders

> Track total purchase value from your Shopify store. Monitor revenue from pixel-tracked orders and optimize your e-commerce conversion funnel performance.

<Tip>
  Purchases Value is the total monetary value of all purchase events tracked by the Upstack pixel from your Shopify store.
</Tip>

## Formula

<Info>
  **Purchases Value** = **SUM** ( Purchase Event Value )
</Info>

### Formula Components

| Metric                   | Definition                                                          |
| ------------------------ | ------------------------------------------------------------------- |
| **Purchase Event Value** | The monetary value of each individual purchase tracked by the pixel |

| Metadata        |                                                      |
| --------------- | ---------------------------------------------------- |
| **Type**        | Currency                                             |
| **Data Source** | [Upstack Pixel](/pixel), [Shopify](/sources/shopify) |
| **Aggregation** | Sum                                                  |

***

## Example

Your Shopify store completed **127 tracked purchases** during a Black Friday campaign.

| Time Period   | Purchases | Purchases Value |
| ------------- | --------- | --------------- |
| Black Friday  | 127       | \$18,450.00     |
| Previous Week | 84        | \$11,230.00     |
| Difference    | +43       | +\$7,220.00     |

***

## How It Works

The Upstack pixel tracks purchase events when customers complete orders on your Shopify store. Each purchase event includes the order value, which is summed to calculate the total Purchases Value. This metric syncs with your Shopify order data in real-time, ensuring accurate revenue tracking.

***

## When to Use

| Scenario                          | Action                                                                              |
| --------------------------------- | ----------------------------------------------------------------------------------- |
| Measuring campaign revenue        | Compare Purchases Value across ad channels to identify highest-performing campaigns |
| Tracking conversion funnel health | Monitor if purchase values align with expected AOV from your Shopify store          |
| Evaluating promotional impact     | Compare Purchases Value during sales versus regular periods                         |
| Attribution analysis              | Use alongside tracked purchases to understand revenue per conversion                |

***

## Related Metrics

| Metric                                                                       | Relationship                                                                  |
| ---------------------------------------------------------------------------- | ----------------------------------------------------------------------------- |
| [Purchases](/reference/metrics/funnel/conversions/purchases)                 | Count of tracked purchases — divide Purchases Value by this to get AOV        |
| [Cost per Purchase](/reference/metrics/funnel/conversions/cost-per-purchase) | Ad spend per purchase — compare against average order value for profitability |
| [Revenue](/reference/metrics/funnel/conversions/revenue)                     | Total tracked revenue including all order components                          |

[See all Conversions metrics →](/reference/metrics/funnel/conversions)