> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# TikTok Spend: Ad Budget and Cost Metrics

> Track TikTok ad spend metrics in Upstack. Monitor your TikTok Ads budget consumption and understand how your advertising dollars are allocated.

Spend metrics track how much you're investing in TikTok advertising. Use these to monitor budget consumption and compare costs across campaigns.

<Info>
  **Data Source:** [TikTok Ads](/sources/tiktok)\
  **Metrics:** 1
</Info>

## Metrics in This Group

| Metric                                                                             | Description                      | When to Use              |
| ---------------------------------------------------------------------------------- | -------------------------------- | ------------------------ |
| [TikTok Ad Spend](/reference/metrics/advertising/tiktok/tiktok-spend/tiktok-spend) | Total amount spent on TikTok ads | Track budget consumption |

## How These Metrics Relate

TikTok Ad Spend is the foundation metric for all efficiency calculations:

* **TikTok ROAS** = TikTok Purchases Value ÷ TikTok Ad Spend
* **TikTok CPA** = TikTok Ad Spend ÷ TikTok Purchases
* **TikTok CPC** = TikTok Ad Spend ÷ TikTok Clicks
* **TikTok CPM** = TikTok Ad Spend ÷ TikTok Impressions × 1,000

## Choosing the Right Metric

* **Budget tracking**: Use TikTok Ad Spend to monitor how much TikTok has billed you
* **Efficiency analysis**: Combine with [TikTok Efficiency](/reference/metrics/advertising/tiktok/tiktok-efficiency) metrics (ROAS, CPA)
* **Cost comparison**: Compare spend across campaigns to identify budget allocation