> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# TikTok Engagement: Social Interaction and Community Metrics

> Track TikTok engagement metrics including follows, likes, comments, shares, and profile visits. Measure community growth and social engagement from TikTok campaigns.

Engagement metrics measure how users interact with your TikTok ads through social actions like follows, likes, comments, and shares. Use these to evaluate brand awareness campaigns and community growth.

<Info>
  **Data Source:** [TikTok Ads](/sources/tiktok)\
  **Metrics:** 11
</Info>

## Metrics in This Group

| Metric                                                                                                              | Description                  | When to Use                              |
| ------------------------------------------------------------------------------------------------------------------- | ---------------------------- | ---------------------------------------- |
| [TikTok Follows](/reference/metrics/advertising/tiktok/tiktok-engagement/tiktok-follows)                            | New followers from ads       | Measure community growth                 |
| [TikTok Cost per Follow](/reference/metrics/advertising/tiktok/tiktok-engagement/tiktok-follows-cost)               | Cost per new follower        | Evaluate follower acquisition efficiency |
| [TikTok Profile Visits](/reference/metrics/advertising/tiktok/tiktok-engagement/tiktok-profile-visits)              | Profile page visits from ads | Measure brand interest                   |
| [TikTok Cost per Profile Visit](/reference/metrics/advertising/tiktok/tiktok-engagement/tiktok-profile-visits-cost) | Cost per profile visit       | Evaluate profile traffic cost            |
| [TikTok Engagements](/reference/metrics/advertising/tiktok/tiktok-engagement/tiktok-engagements)                    | Total social interactions    | Measure overall engagement               |
| [TikTok Cost per Engagement](/reference/metrics/advertising/tiktok/tiktok-engagement/tiktok-engagements-cost)       | Cost per engagement          | Evaluate engagement efficiency           |
| [TikTok Engagement Rate](/reference/metrics/advertising/tiktok/tiktok-engagement/tiktok-engagement-rate)            | Engagements ÷ Impressions    | Compare creative performance             |
| [TikTok Likes](/reference/metrics/advertising/tiktok/tiktok-engagement/tiktok-likes)                                | Likes on ads                 | Measure positive sentiment               |
| [TikTok Comments](/reference/metrics/advertising/tiktok/tiktok-engagement/tiktok-comments)                          | Comments on ads              | Measure conversation                     |
| [TikTok Shares](/reference/metrics/advertising/tiktok/tiktok-engagement/tiktok-shares)                              | Shares of ads                | Measure organic reach                    |

## How These Metrics Relate

Engagement metrics form a hierarchy of user investment:

1. **TikTok Impressions** → Users see your ad
2. **TikTok Engagements** → Users interact (like, comment, share)
3. **TikTok Profile Visits** → Users visit your profile
4. **TikTok Follows** → Users join your community

Calculated metrics:

* **TikTok Engagement Rate** = Engagements ÷ Impressions × 100
* **TikTok Cost per Follow** = Spend ÷ Follows
* **TikTok Cost per Engagement** = Spend ÷ Engagements

## Choosing the Right Metric

* **Community growth**: Use Follows and Cost per Follow for follower campaigns
* **Brand awareness**: Use Engagements and Engagement Rate for resonance
* **Organic amplification**: Use Shares to measure viral potential
* **Sentiment analysis**: Use Likes and Comments for audience feedback