> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# TikTok Conversions: Purchase, Lead, and Event Metrics

> Track TikTok conversion metrics including purchases, leads, add-to-carts, checkouts, and app installs. Measure TikTok-attributed actions and their value.

Conversion metrics track actions TikTok attributes to your ads—from product views through purchases, plus lead generation and app installs.

<Info>
  **Data Source:** [TikTok Ads](/sources/tiktok)\
  **Metrics:** 29
</Info>

## Metrics in This Group

### Purchase Funnel

| Metric                                                                                                                      | Description                | When to Use              |
| --------------------------------------------------------------------------------------------------------------------------- | -------------------------- | ------------------------ |
| [TikTok View Contents](/reference/metrics/advertising/tiktok/tiktok-conversions/tiktok-view-contents)                       | Product page views         | Top-of-funnel engagement |
| [TikTok View Contents Value](/reference/metrics/advertising/tiktok/tiktok-conversions/tiktok-view-contents-value)           | Value of viewed products   | Measure interest quality |
| [TikTok Cost per View Content](/reference/metrics/advertising/tiktok/tiktok-conversions/tiktok-view-contents-cost)          | Cost per product view      | Traffic efficiency       |
| [TikTok Add to Carts](/reference/metrics/advertising/tiktok/tiktok-conversions/tiktok-add-to-carts)                         | Cart additions             | Mid-funnel intent        |
| [TikTok Add to Carts Value](/reference/metrics/advertising/tiktok/tiktok-conversions/tiktok-add-to-carts-value)             | Value of carted items      | Cart quality             |
| [TikTok Cost per Add to Cart](/reference/metrics/advertising/tiktok/tiktok-conversions/tiktok-add-to-carts-cost)            | Cost per cart add          | Mid-funnel efficiency    |
| [TikTok Initiate Checkouts](/reference/metrics/advertising/tiktok/tiktok-conversions/tiktok-initiate-checkouts)             | Checkout starts            | Bottom-funnel intent     |
| [TikTok Initiate Checkouts Value](/reference/metrics/advertising/tiktok/tiktok-conversions/tiktok-initiate-checkouts-value) | Value of checkouts started | Checkout quality         |
| [TikTok Cost per Init. Checkout](/reference/metrics/advertising/tiktok/tiktok-conversions/tiktok-initiate-checkouts-cost)   | Cost per checkout start    | Checkout efficiency      |
| [TikTok Purchases](/reference/metrics/advertising/tiktok/tiktok-conversions/tiktok-purchases)                               | Completed purchases        | Conversion count         |
| [TikTok Purchases Value](/reference/metrics/advertising/tiktok/tiktok-conversions/tiktok-purchases-value)                   | Revenue from purchases     | Attributed revenue       |

### Lead Generation

| Metric                                                                                             | Description           | When to Use     |
| -------------------------------------------------------------------------------------------------- | --------------------- | --------------- |
| [TikTok Leads](/reference/metrics/advertising/tiktok/tiktok-conversions/tiktok-leads)              | Lead form submissions | Lead volume     |
| [TikTok Leads Value](/reference/metrics/advertising/tiktok/tiktok-conversions/tiktok-leads-value)  | Value of leads        | Lead quality    |
| [TikTok Cost per Lead](/reference/metrics/advertising/tiktok/tiktok-conversions/tiktok-leads-cost) | Cost per lead (CPL)   | Lead efficiency |

### User Actions

| Metric                                                                                                                  | Description                | When to Use          |
| ----------------------------------------------------------------------------------------------------------------------- | -------------------------- | -------------------- |
| [TikTok Searches](/reference/metrics/advertising/tiktok/tiktok-conversions/tiktok-searches)                             | Site searches              | Search engagement    |
| [TikTok Searches Value](/reference/metrics/advertising/tiktok/tiktok-conversions/tiktok-searches-value)                 | Value of searches          | Search intent        |
| [TikTok Cost per Search](/reference/metrics/advertising/tiktok/tiktok-conversions/tiktok-searches-cost)                 | Cost per search            | Search efficiency    |
| [TikTok Subscribes](/reference/metrics/advertising/tiktok/tiktok-conversions/tiktok-subscribes)                         | Newsletter/service signups | Subscription volume  |
| [TikTok Subscribes Value](/reference/metrics/advertising/tiktok/tiktok-conversions/tiktok-subscribes-value)             | Value of subscriptions     | Subscription quality |
| [TikTok Cost per Subscribe](/reference/metrics/advertising/tiktok/tiktok-conversions/tiktok-subscribes-cost)            | Cost per subscription      | Subscribe efficiency |
| [TikTok Schedules](/reference/metrics/advertising/tiktok/tiktok-conversions/tiktok-schedules)                           | Appointments scheduled     | Booking volume       |
| [TikTok Schedules Value](/reference/metrics/advertising/tiktok/tiktok-conversions/tiktok-schedules-value)               | Value of schedules         | Booking quality      |
| [TikTok Cost per Schedule](/reference/metrics/advertising/tiktok/tiktok-conversions/tiktok-schedules-cost)              | Cost per schedule          | Booking efficiency   |
| [TikTok Add to Wishlists](/reference/metrics/advertising/tiktok/tiktok-conversions/tiktok-add-to-wishlists)             | Wishlist additions         | Future intent        |
| [TikTok Add to Wishlists Value](/reference/metrics/advertising/tiktok/tiktok-conversions/tiktok-add-to-wishlists-value) | Value of wishlisted items  | Wishlist quality     |
| [TikTok Cost per Wishlist Add](/reference/metrics/advertising/tiktok/tiktok-conversions/tiktok-add-to-wishlists-cost)   | Cost per wishlist add      | Wishlist efficiency  |

### App & Registration

| Metric                                                                                                                      | Description            | When to Use             |
| --------------------------------------------------------------------------------------------------------------------------- | ---------------------- | ----------------------- |
| [TikTok App Installs](/reference/metrics/advertising/tiktok/tiktok-conversions/tiktok-app-installs)                         | Mobile app installs    | App acquisition         |
| [TikTok Cost per App Install](/reference/metrics/advertising/tiktok/tiktok-conversions/tiktok-app-installs-cost)            | Cost per install (CPI) | App install efficiency  |
| [TikTok Completed Registrations](/reference/metrics/advertising/tiktok/tiktok-conversions/tiktok-complete-registrations)    | Account signups        | Registration volume     |
| [TikTok Completed Reg. Value](/reference/metrics/advertising/tiktok/tiktok-conversions/tiktok-complete-registrations-value) | Value of registrations | Registration quality    |
| [TikTok Cost per Registration](/reference/metrics/advertising/tiktok/tiktok-conversions/tiktok-complete-registrations-cost) | Cost per registration  | Registration efficiency |

## How These Metrics Relate

Purchase funnel flow:

```
View Contents → Add to Cart → Initiate Checkout → Purchase
```

Each metric has three variants:

* **Count** — Number of events
* **Value** — Monetary value of events
* **Cost** — Spend ÷ Count (efficiency)

## Choosing the Right Metric

* **E-commerce**: Focus on purchase funnel metrics
* **Lead generation**: Use Leads and Cost per Lead (CPL)
* **App campaigns**: Use App Installs and CPI
* **Funnel optimization**: Compare drop-off between funnel stages