> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# TikTok Clicks: Click Performance and Landing Page Metrics

> Track TikTok click metrics including clicks, CPC, CTR, and landing page views. Measure ad engagement and traffic generation from TikTok campaigns.

Click metrics measure how users engage with your TikTok ads through clicks and landing page interactions. Use these to evaluate creative performance and traffic generation.

<Info>
  **Data Source:** [TikTok Ads](/sources/tiktok)\
  **Metrics:** 6
</Info>

## Metrics in This Group

| Metric                                                                                                        | Description                               | When to Use                  |
| ------------------------------------------------------------------------------------------------------------- | ----------------------------------------- | ---------------------------- |
| [TikTok Total Clicks](/reference/metrics/advertising/tiktok/tiktok-clicks/tiktok-clicks)                      | Total clicks on ads                       | Measure overall engagement   |
| [TikTok CPC](/reference/metrics/advertising/tiktok/tiktok-clicks/tiktok-cpc)                                  | Cost per click (Spend ÷ Clicks)           | Evaluate click efficiency    |
| [TikTok CTR](/reference/metrics/advertising/tiktok/tiktok-clicks/tiktok-ctr)                                  | Click-through rate (Clicks ÷ Impressions) | Compare creative performance |
| [TikTok Landing Page Views](/reference/metrics/advertising/tiktok/tiktok-clicks/tiktok-landing-page-views)    | Clicks that loaded your landing page      | Measure actual site visits   |
| [TikTok Cost per LP View](/reference/metrics/advertising/tiktok/tiktok-clicks/tiktok-landing-page-views-cost) | Cost per landing page view                | Evaluate traffic cost        |
| [TikTok LP View Rate](/reference/metrics/advertising/tiktok/tiktok-clicks/tiktok-landing-page-view-rate)      | Percentage of clicks that loaded page     | Identify landing page issues |

## How These Metrics Relate

Click metrics form a funnel from impressions to site visits:

1. **TikTok Impressions** → Users see your ad
2. **TikTok Total Clicks** → Users click your ad
3. **TikTok Landing Page Views** → Users' browsers load your page

Calculated metrics:

* **TikTok CTR** = Clicks ÷ Impressions × 100
* **TikTok CPC** = Spend ÷ Clicks
* **TikTok LP View Rate** = Landing Page Views ÷ Clicks × 100

## Choosing the Right Metric

* **Engagement analysis**: Use Clicks and CTR to measure ad appeal
* **Traffic campaigns**: Use Landing Page Views for actual site visits
* **Cost analysis**: Use CPC and Cost per LP View to evaluate traffic cost
* **Page performance**: Low LP View Rate indicates slow pages or bounce issues