> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Meta Thruplay: Video Completion Measurement

> Track Meta Thruplay for video ads. Measure videos watched to completion or for at least 15 seconds—Meta's recommended metric for video campaign optimization.

<Tip>
  The number of videos watched to completion or for at least 15 seconds—Meta's recommended metric for video campaign optimization.
</Tip>

## Formula

<Info>
  **Meta Thruplay** = **COUNT** ( Thruplay Views )
</Info>

### Formula Components

| Metric             | Definition                                                                                                                      |
| ------------------ | ------------------------------------------------------------------------------------------------------------------------------- |
| **Thruplay Views** | Individual video views counted when a viewer watches your video to completion or for at least 15 seconds, whichever comes first |

| Metadata        |                                   |
| --------------- | --------------------------------- |
| **Type**        | Number                            |
| **Data Source** | [Meta Ads](/sources/facebook-ads) |
| **Aggregation** | Sum                               |

***

## Example

Your video ad campaign achieved **8,250 Thruplay views** last week across three creative variants.

| Video Creative | Thruplay Views | Video Length |
| -------------- | -------------- | ------------ |
| Product Demo   | 3,840          | 45 seconds   |
| Customer Story | 2,910          | 28 seconds   |
| Quick Promo    | 1,500          | 12 seconds   |

The 12-second promo counts completions only since it's under 15 seconds.

***

## How It Works

Meta counts a Thruplay when a viewer watches your entire video or at least 15 continuous seconds, whichever comes first. For videos shorter than 15 seconds, the user must complete the full video. This metric provides a more meaningful engagement signal than standard 3-second video views.

***

## When to Use

| Scenario                    | Action                                                                                                                                            |
| --------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------- |
| Optimizing video campaigns  | Use Thruplay as your primary optimization event for awareness objectives                                                                          |
| Comparing video creatives   | Identify which videos hold viewer attention longest                                                                                               |
| Calculating cost efficiency | Pair with [Meta Cost per Thruplay](/reference/metrics/advertising/meta/meta-video/meta-cost-per-thruplay) to evaluate engaged view cost           |
| Benchmarking engagement     | Compare Thruplay against [Meta Video Views 100%](/reference/metrics/advertising/meta/meta-video/meta-video-views-100-percent) for full completion |

***

## Related Metrics

| Metric                                                                                               | Relationship                                                        |
| ---------------------------------------------------------------------------------------------------- | ------------------------------------------------------------------- |
| [Meta Thruplay Views](/reference/metrics/advertising/meta/meta-video/meta-thruplay-views)            | Same metric with alternate name                                     |
| [Meta Cost per Thruplay](/reference/metrics/advertising/meta/meta-video/meta-cost-per-thruplay)      | Ad Spend ÷ Thruplay Views—efficiency metric for video spend         |
| [Meta Video Views 100%](/reference/metrics/advertising/meta/meta-video/meta-video-views-100-percent) | Views where the entire video was watched—stricter completion metric |
| [Meta Video Views 15 Sec](/reference/metrics/advertising/meta/meta-video/meta-video-views-15-sec)    | Views reaching 15 seconds—component of Thruplay for longer videos   |

[See all Meta Video metrics →](/reference/metrics/advertising/meta/meta-video)