> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Meta Post Saves: Track Ad Saves & Purchase Intent

> Track Meta post saves to measure purchase intent. Saves reveal high-value audiences who bookmark your ads to revisit later—a strong buying signal.

<Tip>
  Meta Post Saves counts how many times users saved your ad posts to view later.
</Tip>

## Formula

<Info>
  **Meta Post Saves** = **COUNT** ( Post Saves )
</Info>

### Formula Components

| Metric         | Definition                                                          |
| -------------- | ------------------------------------------------------------------- |
| **Post Saves** | Individual save actions when users tap the bookmark icon on your ad |

| Metadata        |                                   |
| --------------- | --------------------------------- |
| **Type**        | Number                            |
| **Data Source** | [Meta Ads](/sources/facebook-ads) |
| **Aggregation** | Sum                               |

***

## Example

Your skincare brand ran a carousel ad featuring a 5-step routine. The ad received **847 saves** over two weeks.

| Campaign         | Saves | CTR  | Purchases |
| ---------------- | ----- | ---- | --------- |
| Routine Carousel | 847   | 2.1% | 156       |
| Single Product   | 312   | 1.8% | 89        |
| Video Tutorial   | 623   | 1.4% | 134       |

The carousel with the highest saves also drove the most purchases, confirming saves as a strong intent signal.

***

## How It Works

When users save your ad, Meta records the action as a post engagement. Saves indicate the user found your content valuable enough to bookmark for later—often signaling purchase consideration. Unlike reactions or comments, saves require deliberate intent to revisit.

***

## When to Use

| Scenario                     | Action                                                    |
| ---------------------------- | --------------------------------------------------------- |
| High saves but low purchases | Add urgency or clearer CTA to convert saved audiences     |
| Testing ad creative          | Prioritize concepts with higher save rates                |
| Building retargeting pools   | Target users who saved ads for follow-up campaigns        |
| Measuring content value      | Compare saves across product education vs promotional ads |

***

## Related Metrics

| Metric                                                                                       | Relationship                         |
| -------------------------------------------------------------------------------------------- | ------------------------------------ |
| [Meta Cost per Save](/reference/metrics/advertising/meta/meta-engagement/meta-cost-per-save) | Efficiency of driving saves          |
| [Meta Engagements](/reference/metrics/advertising/meta/meta-engagement/meta-engagements)     | Total interactions including saves   |
| [Meta Add to Carts](/reference/metrics/advertising/meta/meta-conversions/meta-add-to-carts)  | Downstream conversion from saved ads |

[See all Meta Engagement metrics →](/reference/metrics/advertising/meta/meta-engagement)