> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Meta Schedule Events: Appointment Bookings from Ads

> Track how many schedule events your Meta ads generate. Measure appointment bookings and service scheduling for service-based businesses.

<Tip>
  Meta Schedule Events counts how many people booked appointments or scheduled services after engaging with your Meta ads.
</Tip>

## Formula

<Info>
  **Meta Schedule Events** = **COUNT** ( Schedule Events )
</Info>

| Metadata        |                                   |
| --------------- | --------------------------------- |
| **Type**        | Number                            |
| **Data Source** | [Meta Ads](/sources/facebook-ads) |
| **Aggregation** | Count                             |

***

## Example

Your med spa generated **186 appointment bookings** in February across three service lines.

| Service             | Bookings | Spend   | Cost per Booking |
| ------------------- | -------- | ------- | ---------------- |
| Botox Consultations | 82       | \$1,640 | \$20.00          |
| Facial Treatments   | 64       | \$1,280 | \$20.00          |
| Laser Services      | 40       | \$1,080 | \$27.00          |

***

## How It Works

Meta counts a schedule event when someone books an appointment or schedules a service after interacting with your ad within the attribution window. Schedule events are captured via the Meta Pixel or Conversions API when you fire the Schedule standard event on your booking confirmation page.

***

## When to Use

| Scenario                        | Action                                              |
| ------------------------------- | --------------------------------------------------- |
| Measuring service bookings      | Track schedules as your primary conversion metric   |
| Evaluating campaign performance | Compare booking volume across ad sets and creatives |
| Optimizing for appointments     | Use schedule events as your conversion objective    |
| Calculating booking costs       | Pair with cost per schedule to measure efficiency   |

***

## Related Metrics

| Metric                                                                                                | Relationship                          |
| ----------------------------------------------------------------------------------------------------- | ------------------------------------- |
| [Meta Cost per Schedule](/reference/metrics/advertising/meta/meta-conversions/meta-cost-per-schedule) | Cost to acquire each booking          |
| [Meta Contact Events](/reference/metrics/advertising/meta/meta-conversions/meta-contact-events)       | Alternative lead metric for inquiries |
| [Meta Leads](/reference/metrics/advertising/meta/meta-conversions/meta-leads)                         | Form submission lead metric           |

[See all Meta Conversions metrics →](/reference/metrics/advertising/meta/meta-conversions)