> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Meta Purchases Value: Attributed Revenue

> Track total revenue Meta attributes to your ads. Calculate ROAS, evaluate campaign profitability, and optimize ad spend allocation.

<Tip>
  Meta Purchases Value is the total revenue from purchases that Meta attributes to your ads.
</Tip>

## Formula

<Info>
  **Meta Purchases Value** = **SUM** ( purchase values )

  Each purchase order total attributed to your Meta ads is summed across the selected period.
</Info>

### Formula Components

| Metric              | Definition                                                                  |
| ------------------- | --------------------------------------------------------------------------- |
| **purchase values** | Order totals from purchase events reported by Meta Pixel or Conversions API |

| Metadata        |                                   |
| --------------- | --------------------------------- |
| **Type**        | Currency                          |
| **Data Source** | [Meta Ads](/sources/facebook-ads) |
| **Aggregation** | Sum                               |

***

## Example

Your Meta campaigns generated **\$42,800** in attributed revenue in March across three campaign types.

| Campaign    | Revenue  | Purchases | Avg Order |
| ----------- | -------- | --------- | --------- |
| Retargeting | \$18,540 | 412       | \$45.00   |
| Lookalike   | \$16,072 | 298       | \$53.93   |
| Prospecting | \$8,188  | 137       | \$59.77   |

***

## How It Works

Meta captures the order total each time a purchase event fires after someone interacts with your ad. Revenue is attributed based on Meta's attribution window (default 7-day click, 1-day view). This value forms the numerator when calculating ROAS.

***

## When to Use

| Scenario                 | Action                                                |
| ------------------------ | ----------------------------------------------------- |
| Measuring campaign ROI   | Divide by spend to calculate ROAS                     |
| Budget allocation        | Shift spend toward campaigns driving the most revenue |
| Evaluating profitability | Compare revenue against ad spend and product margins  |
| Seasonal planning        | Track revenue trends to forecast peak period budgets  |

***

## Related Metrics

| Metric                                                                                | Relationship                                       |
| ------------------------------------------------------------------------------------- | -------------------------------------------------- |
| [Meta Purchases](/reference/metrics/advertising/meta/meta-conversions/meta-purchases) | Count of purchases (this metric sums their values) |
| [Meta ROAS](/reference/metrics/advertising/meta/meta-efficiency/meta-roas)            | Purchases Value ÷ Ad Spend                         |
| [Meta Spend](/reference/metrics/advertising/meta/meta-spend/meta-spend)               | The denominator for ROAS calculations              |

[See all Meta Conversions metrics →](/reference/metrics/advertising/meta/meta-conversions)