> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Meta Leads: Lead Form Submissions from Ads

> Track how many leads your Meta ads generate through form submissions or lead events to measure lead generation campaign effectiveness.

<Tip>
  Meta Leads counts how many people submitted a lead form or completed a lead event from your Meta ads.
</Tip>

## Formula

<Info>
  **Meta Leads** = **COUNT** ( Lead Events )
</Info>

### Formula Components

| Metric          | Definition                                                   |
| --------------- | ------------------------------------------------------------ |
| **Lead Events** | Form submissions or lead actions attributed to your Meta ads |

| Metadata        |                                   |
| --------------- | --------------------------------- |
| **Type**        | Number                            |
| **Data Source** | [Meta Ads](/sources/facebook-ads) |
| **Aggregation** | Count                             |

***

## Example

Your Meta lead generation campaigns captured **1,847 leads** in Q1 across three audience segments.

| Audience           | Leads | Spend   | CPL     |
| ------------------ | ----- | ------- | ------- |
| Email Subscribers  | 892   | \$4,460 | \$5.00  |
| Lookalike Audience | 614   | \$4,912 | \$8.00  |
| Interest Targeting | 341   | \$5,115 | \$15.00 |

***

## How It Works

Meta counts a lead when someone submits a lead form (native or on your website) or triggers a lead event after interacting with your ad within the attribution window. Lead events are captured via Meta's Lead Ads, the Meta Pixel, or through the Conversions API.

***

## When to Use

| Scenario                                | Action                                                          |
| --------------------------------------- | --------------------------------------------------------------- |
| Measuring lead gen campaign performance | Compare lead counts across campaigns to identify top performers |
| Optimizing audience targeting           | Shift budget toward audiences generating more qualified leads   |
| Tracking sales funnel top               | Monitor lead volume as the entry point for your sales pipeline  |
| Calculating lead acquisition cost       | Divide spend by leads to evaluate cost efficiency               |

***

## Related Metrics

| Metric                                                                                        | Relationship                               |
| --------------------------------------------------------------------------------------------- | ------------------------------------------ |
| [Meta Cost per Lead](/reference/metrics/advertising/meta/meta-conversions/meta-cost-per-lead) | Cost to acquire each lead                  |
| [Meta Spend](/reference/metrics/advertising/meta/meta-spend/meta-spend)                       | The numerator for calculating CPL          |
| [Meta Purchases](/reference/metrics/advertising/meta/meta-conversions/meta-purchases)         | Downstream conversions from lead campaigns |

[See all Meta Conversions metrics →](/reference/metrics/advertising/meta/meta-conversions)