> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Meta Find Location: Store Locator Uses from Ads

> Track Meta Find Location events to measure store locator uses from Facebook and Instagram ads. Understand offline purchase intent from your social campaigns.

<Tip>
  Meta Find Location Events counts how many people used your store locator or searched for physical locations after engaging with your Meta ads.
</Tip>

## Formula

<Info>
  **Meta Find Location Events** = **COUNT** ( Find Location Events )
</Info>

### Formula Components

| Metric                   | Definition                                                                                          |
| ------------------------ | --------------------------------------------------------------------------------------------------- |
| **Find Location Events** | Each store locator use or location search attributed to your Meta ads within the attribution window |

| Metadata        |                                   |
| --------------- | --------------------------------- |
| **Type**        | Number                            |
| **Data Source** | [Meta Ads](/sources/facebook-ads) |
| **Aggregation** | Count                             |

***

## Example

Your Meta campaigns drove **1,284 find location events** in March across three store regions.

| Campaign     | Find Locations | Spend   | Cost/Event |
| ------------ | -------------- | ------- | ---------- |
| NYC Metro    | 582            | \$1,450 | \$2.49     |
| LA Region    | 423            | \$1,280 | \$3.03     |
| Chicago Area | 279            | \$920   | \$3.30     |

***

## How It Works

Meta counts a find location event when a visitor uses a store locator or searches for store addresses after interacting with your ad. The event is captured via the Meta Pixel or Conversions API when the shopper triggers your store finder functionality within the attribution window.

***

## When to Use

| Scenario                      | Action                                                           |
| ----------------------------- | ---------------------------------------------------------------- |
| Measuring offline intent      | Track how many ad viewers actively seek physical store locations |
| Evaluating regional campaigns | Compare find location rates across geographic markets            |
| Bridging online-to-offline    | Correlate find location events with in-store foot traffic        |
| Optimizing local awareness    | Shift budget to campaigns driving store discovery                |

***

## Related Metrics

| Metric                                                                                                          | Relationship                                            |
| --------------------------------------------------------------------------------------------------------------- | ------------------------------------------------------- |
| [Meta Cost per Find Location](/reference/metrics/advertising/meta/meta-conversions/meta-cost-per-find-location) | Efficiency of driving store searches                    |
| [Meta Spend](/reference/metrics/advertising/meta/meta-spend/meta-spend)                                         | Total ad spend used to calculate cost per find location |
| [Meta Purchases](/reference/metrics/advertising/meta/meta-conversions/meta-purchases)                           | Conversions that may follow store visits                |

[See all Meta Conversions metrics →](/reference/metrics/advertising/meta/meta-conversions)