> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Meta Donate Events: Donations from Ads

> Track donation conversions attributed to your Meta ad campaigns. Measure how effectively your ads drive charitable contributions and fundraising goals.

<Tip>
  Meta Donate Events counts the total number of donations attributed to your Meta (Facebook/Instagram) advertising campaigns.
</Tip>

## Formula

<Info>
  **Meta Donate Events** = **COUNT** ( Donate Events )
</Info>

### Formula Components

| Metric            | Definition                                                                      |
| ----------------- | ------------------------------------------------------------------------------- |
| **Donate Events** | Individual donation conversions recorded by the Meta Pixel after ad interaction |

| Metadata        |                                   |
| --------------- | --------------------------------- |
| **Type**        | Number                            |
| **Data Source** | [Meta Ads](/sources/facebook-ads) |
| **Aggregation** | Count                             |

***

## Example

Your nonprofit ran a fundraising campaign during the holiday season with a \$5,000 ad spend.

| Campaign            | Ad Spend    | Donate Events | Cost per Donation |
| ------------------- | ----------- | ------------- | ----------------- |
| Holiday Giving 2024 | \$3,000     | 127           | \$23.62           |
| Year-End Appeal     | \$2,000     | 89            | \$22.47           |
| **Total**           | **\$5,000** | **216**       | **\$23.15**       |

***

## How It Works

Meta tracks donate events when users complete a donation action after interacting with your ads. The Donate standard event fires when a user submits a donation form or completes a contribution on your website. Attribution follows your configured Meta attribution window settings.

***

## When to Use

| Scenario                               | Action                                                            |
| -------------------------------------- | ----------------------------------------------------------------- |
| Measuring fundraising campaign success | Compare donate events across campaigns to identify top performers |
| Calculating cost per donation          | Divide spend by donate events to assess acquisition efficiency    |
| Optimizing for conversions             | Use donate events as an optimization event in Meta Ads Manager    |
| Reporting donor acquisition            | Track total donations attributed to paid advertising efforts      |

***

## Related Metrics

| Metric                                                                                    | Relationship                                        |
| ----------------------------------------------------------------------------------------- | --------------------------------------------------- |
| [Meta Spend](/reference/metrics/advertising/meta/meta-spend/meta-spend)                   | Ad spend used to calculate cost per donation        |
| [Meta Conversions](/reference/metrics/advertising/meta/meta-conversions/meta-conversions) | Total attributed conversions including donations    |
| [Meta ROAS](/reference/metrics/advertising/meta/meta-efficiency/meta-roas)                | Overall return on ad spend for all conversion types |

[See all Meta Conversions metrics →](/reference/metrics/advertising/meta/meta-conversions)