> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Meta Contact Events: Contact Form Submissions from Ads

> Track how many contact events your Meta ads generate including email, chat, and call inquiries to measure lead generation for service businesses.

<Tip>
  Meta Contact Events counts how many people initiated contact (email, chat, or call) after engaging with your Meta ads.
</Tip>

## Formula

<Info>
  **Meta Contact Events** = **COUNT** ( Contact Events )
</Info>

| Metadata        |                                   |
| --------------- | --------------------------------- |
| **Type**        | Number                            |
| **Data Source** | [Meta Ads](/sources/facebook-ads) |
| **Aggregation** | Count                             |

***

## Example

Your home services business generated **312 contact requests** in March across three service categories.

| Service Category  | Contacts | Spend   | Cost per Contact |
| ----------------- | -------- | ------- | ---------------- |
| HVAC Repair       | 142      | \$2,840 | \$20.00          |
| Plumbing Services | 98       | \$1,960 | \$20.00          |
| Electrical Work   | 72       | \$1,440 | \$20.00          |

***

## How It Works

Meta counts a contact event when someone initiates contact through email, chat, phone, or a contact form after interacting with your ad within the attribution window. Contact events are captured via the Meta Pixel or Conversions API when you fire the Contact standard event.

***

## When to Use

| Scenario                         | Action                                                     |
| -------------------------------- | ---------------------------------------------------------- |
| Measuring service business leads | Track contact volume as your primary lead metric           |
| Comparing lead channels          | Evaluate contact events against leads and form submissions |
| Optimizing campaign targeting    | Shift budget toward audiences generating more contacts     |
| Calculating acquisition costs    | Use with cost per contact to measure efficiency            |

***

## Related Metrics

| Metric                                                                                              | Relationship                                 |
| --------------------------------------------------------------------------------------------------- | -------------------------------------------- |
| [Meta Cost per Contact](/reference/metrics/advertising/meta/meta-conversions/meta-cost-per-contact) | Cost to acquire each contact event           |
| [Meta Leads](/reference/metrics/advertising/meta/meta-conversions/meta-leads)                       | Alternative lead metric for form submissions |
| [Meta Schedule Events](/reference/metrics/advertising/meta/meta-conversions/meta-schedule-events)   | Appointment booking metric                   |

[See all Meta Conversions metrics →](/reference/metrics/advertising/meta/meta-conversions)