Blended Cost per Video Play: Ad Efficiency Metric

Track your cost per video play initiation across Meta, Google, and TikTok. Measure video ad efficiency and optimize autoplay cost performance.

How much you spend on average for each video play initiation across all channels.

Formula

Blended Cost per Video Play = Blended Spend ÷ Blended Video Plays

Formula Components

Metric	Definition
Blended Spend	Total ad spend across all platforms
Blended Video Plays	Total video play initiations across all platforms

Metadata
Type	Currency
Data Source	Meta Ads, Google Ads, TikTok Ads
Aggregation	Ratio

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Example

Your campaigns spent $15,000 and generated 500,000 video plays this month:

Channel	Spend	Video Plays	Cost per Play
Meta Ads	$8,000	320,000	$0.025
TikTok Ads	$5,000	150,000	$0.033
Google Ads	$2,000	30,000	$0.067
Blended	$15,000	500,000	$0.030

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How It Works

Blended Cost per Video Play aggregates your total ad spend and video play initiations across all connected platforms, then calculates the average cost per play. Unlike video views (which may require watch duration), video plays count each time a video starts—including autoplay.

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When to Use

Scenario	Action
Evaluating play efficiency	Compare cost per play across campaigns to find cost-effective video creatives
Budget allocation	Shift budget toward channels with lower cost per play
Autoplay optimization	Measure how efficiently your ads trigger video starts
Cross-platform benchmarking	Compare play costs across Meta, Google, and TikTok

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Related Metrics

Metric	Relationship
Blended Spend	Numerator in cost per play calculation
Blended Video Plays	Denominator in cost per play calculation
Blended CPV	Cost per video view (requires watch duration)

See all Blended Video metrics →