> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Blended Comments: Cross-Platform Ad Conversation Volume

> Track total comments on your ads across Meta, Google, and TikTok to measure audience engagement and conversation volume.

<Tip>
  Blended Comments measures the total number of comments on your ads across all connected advertising platforms.
</Tip>

## Formula

<Info>
  **Blended Comments** = **SUM** ( Comments ) across all ad platforms
</Info>

### Formula Components

| Metric          | Definition                                     |
| --------------- | ---------------------------------------------- |
| Meta Comments   | Comments on your ads from Meta Ads campaigns   |
| Google Comments | Comments on your ads from Google Ads campaigns |
| TikTok Comments | Comments on your ads from TikTok Ads campaigns |

| Metadata        |                                                                                                     |
| --------------- | --------------------------------------------------------------------------------------------------- |
| **Type**        | Number                                                                                              |
| **Data Source** | [Meta Ads](/sources/facebook-ads), [Google Ads](/sources/google-ads), [TikTok Ads](/sources/tiktok) |
| **Aggregation** | Sum                                                                                                 |

***

## Example

Your brand ran a multi-channel product launch campaign in April, generating **4,156 total comments** across all platforms.

| Platform   | Comments | Insight                                     |
| ---------- | -------- | ------------------------------------------- |
| Meta Ads   | 2,341    | Strong engagement on Facebook and Instagram |
| TikTok Ads | 1,512    | High conversation on video content          |
| Google Ads | 303      | Lower comment volume on YouTube             |

***

## How It Works

Blended Comments aggregates comment counts from all connected advertising platforms. Each platform reports comments based on their own counting methodology—the blended total provides a unified view of conversation volume across your entire paid media presence.

***

## When to Use

| Scenario                                | Action                                                          |
| --------------------------------------- | --------------------------------------------------------------- |
| Cross-platform campaign comparison      | Compare total engagement volume across multi-channel campaigns  |
| Identifying high-conversation creatives | Find which ads spark the most discussion regardless of platform |
| Measuring brand awareness impact        | Track overall audience interaction with your advertising        |
| Detecting viral moments                 | Monitor spikes in cross-platform conversation                   |

***

## Related Metrics

| Metric                                                                                               | Relationship                                            |
| ---------------------------------------------------------------------------------------------------- | ------------------------------------------------------- |
| [Blended Engagements](/reference/metrics/advertising/blended/blended-engagement/blended-engagements) | Parent metric including comments, shares, and reactions |
| [Blended Shares](/reference/metrics/advertising/blended/blended-engagement/blended-shares)           | Measures share/repost volume across channels            |
| [Blended Reactions](/reference/metrics/advertising/blended/blended-engagement/blended-reactions)     | Measures likes and reactions across channels            |

[See all Blended Engagement metrics →](/reference/metrics/advertising/blended/blended-engagement)