> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Blended Subscriptions Value: Total Value of Ad-Attributed Subscriptions

> Track the total value of subscription sign-ups attributed to your ads across Meta, Google, and TikTok. Measure subscription revenue impact.

<Tip>
  Blended Subscriptions Value measures the total monetary value of subscription sign-ups attributed to your advertising across all connected ad platforms.
</Tip>

## Formula

<Info>
  **Blended Subscriptions Value** = **SUM** ( Subscription Value ) **ACROSS** All Channels
</Info>

### Formula Components

| Metric                         | Definition                                                         |
| ------------------------------ | ------------------------------------------------------------------ |
| **Meta Subscriptions Value**   | Assigned value of subscriptions attributed to Meta Ads campaigns   |
| **Google Subscriptions Value** | Assigned value of subscriptions attributed to Google Ads campaigns |
| **TikTok Subscriptions Value** | Assigned value of subscriptions attributed to TikTok Ads campaigns |

| Metadata        |                                                                                                     |
| --------------- | --------------------------------------------------------------------------------------------------- |
| **Type**        | Currency                                                                                            |
| **Data Source** | [Meta Ads](/sources/facebook-ads), [Google Ads](/sources/google-ads), [TikTok Ads](/sources/tiktok) |
| **Aggregation** | Sum                                                                                                 |

***

## Example

Your subscription campaigns generated **\$12,450** in attributed subscription value last month:

| Platform          | Subscriptions Value | % of Total |
| ----------------- | ------------------- | ---------- |
| Meta Ads          | \$7,470             | 60%        |
| Google Ads        | \$3,735             | 30%        |
| TikTok Ads        | \$1,245             | 10%        |
| **Blended Total** | **\$12,450**        | 100%       |

***

## How It Works

Blended Subscriptions Value aggregates the assigned monetary value of subscription sign-ups attributed to your ads across Meta, Google, and TikTok. Each platform reports its attributed subscription value based on your configured conversion tracking, and Upstack combines them into a single cross-platform view.

***

## When to Use

| Scenario                              | Action                                                             |
| ------------------------------------- | ------------------------------------------------------------------ |
| Measuring subscription revenue impact | Compare attributed value against spend for subscription ROAS       |
| Budget allocation decisions           | Identify which platforms drive the highest-value subscriptions     |
| LTV forecasting                       | Project expected lifetime value based on subscription acquisition  |
| Performance reporting                 | Show stakeholders total subscription revenue driven by advertising |

***

## Related Metrics

| Metric                                                                                                                    | Relationship                                          |
| ------------------------------------------------------------------------------------------------------------------------- | ----------------------------------------------------- |
| [Blended Subscriptions](/reference/metrics/advertising/blended/blended-conversions/blended-subscriptions)                 | Count of subscriptions; this metric shows their value |
| [Blended Cost per Subscription](/reference/metrics/advertising/blended/blended-conversions/blended-cost-per-subscription) | Cost to acquire each subscription                     |
| [Blended Trial Starts](/reference/metrics/advertising/blended/blended-conversions/blended-trial-starts)                   | Users who started trials before subscribing           |

[See all Blended Conversions metrics →](/reference/metrics/advertising/blended/blended-conversions)