> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Blended Searches: Cross-Platform Site Search Tracking

> Track search events attributed to your ads across Meta, Google, and TikTok. Measure cross-platform site search activity driven by advertising.

<Tip>
  Blended Searches measures the total number of on-site search events attributed to your ads across all connected advertising platforms.
</Tip>

## Formula

<Info>
  **Blended Searches** = **SUM** ( Search Events ) **ACROSS** All Channels
</Info>

### Formula Components

| Metric                                                                                            | Definition                                               |
| ------------------------------------------------------------------------------------------------- | -------------------------------------------------------- |
| [**Meta Search Events**](/reference/metrics/advertising/meta/meta-conversions/meta-search-events) | On-site search events attributed to Meta Ads campaigns   |
| [**Google Searches**](/reference/metrics/advertising/google/google-conversions/google-searches)   | On-site search events attributed to Google Ads campaigns |
| [**TikTok Searches**](/reference/metrics/advertising/tiktok/tiktok-conversions/tiktok-searches)   | On-site search events attributed to TikTok Ads campaigns |

| Metadata        |                                                                                                     |
| --------------- | --------------------------------------------------------------------------------------------------- |
| **Type**        | Number                                                                                              |
| **Data Source** | [Meta Ads](/sources/facebook-ads), [Google Ads](/sources/google-ads), [TikTok Ads](/sources/tiktok) |
| **Aggregation** | Sum                                                                                                 |

***

## Example

A fashion retailer running campaigns across three platforms sees **1,892 searches** for the week:

| Platform          | Searches  | % of Total |
| ----------------- | --------- | ---------- |
| Meta Ads          | 1,043     | 55.1%      |
| Google Ads        | 621       | 32.8%      |
| TikTok Ads        | 228       | 12.1%      |
| **Blended Total** | **1,892** | **100%**   |

***

## How It Works

Blended Searches aggregates on-site search events reported by each advertising platform. When a user clicks an ad and performs a search on your website within the attribution window, that platform counts the event. This metric sums those events across all connected platforms for a unified view.

***

## When to Use

| Scenario                          | Action                                         |
| --------------------------------- | ---------------------------------------------- |
| Measuring ad-driven search intent | Track how ads drive product discovery          |
| Evaluating top-funnel engagement  | Use searches as an early intent signal         |
| Optimizing landing pages          | High searches may indicate unclear navigation  |
| Comparing platform performance    | Identify which platforms drive search behavior |

***

## Related Metrics

| Metric                                                                                                        | Relationship                                           |
| ------------------------------------------------------------------------------------------------------------- | ------------------------------------------------------ |
| [Blended Cost per Search](/reference/metrics/advertising/blended/blended-conversions/blended-cost-per-search) | Efficiency metric showing cost to generate each search |
| [Blended View Contents](/reference/metrics/advertising/blended/blended-conversions/blended-view-contents)     | Next funnel stage — product page views                 |
| [Blended Add to Carts](/reference/metrics/advertising/blended/blended-conversions/blended-add-to-carts)       | Further down funnel — cart additions                   |

[See all Blended Conversions metrics →](/reference/metrics/advertising/blended/blended-conversions)