> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Blended Leads Value: Cross-Platform Lead Value Tracking

> Track the total value of leads generated across Meta, Google, and TikTok ads. Measure cross-channel lead generation value performance.

<Tip>
  Blended Leads Value measures the total assigned monetary value of leads generated by your advertising across all connected ad platforms.
</Tip>

## Formula

<Info>
  **Blended Leads Value** = **SUM** ( Lead Values ) **ACROSS** All Channels
</Info>

### Formula Components

| Metric                                                                                                | Definition                                                  |
| ----------------------------------------------------------------------------------------------------- | ----------------------------------------------------------- |
| **Meta Leads Value**                                                                                  | Monetary value of leads generated from Meta Ads campaigns   |
| **Google Leads Value**                                                                                | Monetary value of leads generated from Google Ads campaigns |
| [**TikTok Leads Value**](/reference/metrics/advertising/tiktok/tiktok-conversions/tiktok-leads-value) | Monetary value of leads generated from TikTok Ads campaigns |

| Metadata        |                                                                                                     |
| --------------- | --------------------------------------------------------------------------------------------------- |
| **Type**        | Currency                                                                                            |
| **Data Source** | [Meta Ads](/sources/facebook-ads), [Google Ads](/sources/google-ads), [TikTok Ads](/sources/tiktok) |
| **Aggregation** | Sum                                                                                                 |

***

## Example

Your lead generation campaigns generated **\$63,500 in total lead value** across all platforms last month:

| Platform          | Leads Value  | % of Total |
| ----------------- | ------------ | ---------- |
| Meta Ads          | \$32,400     | 51%        |
| Google Ads        | \$21,100     | 33%        |
| TikTok Ads        | \$10,000     | 16%        |
| **Blended Total** | **\$63,500** | **100%**   |

***

## How It Works

Blended Leads Value aggregates the monetary value assigned to lead events across Meta, Google, and TikTok. Each platform reports lead values based on either your pixel configuration or the value passed with each lead event. This metric provides a unified view of the total potential value your advertising generates through lead capture.

***

## When to Use

| Scenario                       | Action                                                                                                                              |
| ------------------------------ | ----------------------------------------------------------------------------------------------------------------------------------- |
| Evaluating lead generation ROI | Compare total lead value against ad spend to assess profitability                                                                   |
| Budget allocation              | Identify which platforms generate the highest value leads                                                                           |
| Forecasting pipeline revenue   | Use lead value to predict downstream conversions and revenue                                                                        |
| Quality vs. quantity analysis  | Pair with [Blended Leads](/reference/metrics/advertising/blended/blended-conversions/blended-leads) to calculate average lead value |

***

## Related Metrics

| Metric                                                                                                    | Relationship                                                           |
| --------------------------------------------------------------------------------------------------------- | ---------------------------------------------------------------------- |
| [Blended Leads](/reference/metrics/advertising/blended/blended-conversions/blended-leads)                 | Count of leads generated; pair with this metric for average lead value |
| [Blended Cost per Lead](/reference/metrics/advertising/blended/blended-conversions/blended-cost-per-lead) | Efficiency metric showing acquisition cost per lead                    |
| [Blended Spend](/reference/metrics/advertising/blended/blended-spend/blended-spend)                       | Total ad spend driving these leads                                     |

[See all Blended Conversions metrics →](/reference/metrics/advertising/blended/blended-conversions)