> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Blended App Installs Value: Cross-Platform Install Revenue

> Track the total assigned value of app installs attributed to your ads across Meta, Google, and TikTok. Measure cross-platform app monetization.

<Tip>
  Blended App Installs Value measures the total monetary value of app installs attributed to your advertising across all connected ad platforms.
</Tip>

## Formula

<Info>
  **Blended App Installs Value** = **SUM** ( App Install Value ) **ACROSS** All Channels
</Info>

### Formula Components

| Metric                        | Definition                                              |
| ----------------------------- | ------------------------------------------------------- |
| **Meta App Installs Value**   | Monetary value assigned to app installs from Meta ads   |
| **Google App Installs Value** | Monetary value assigned to app installs from Google ads |
| **TikTok App Installs Value** | Monetary value assigned to app installs from TikTok ads |

| Metadata        |                                                                                                     |
| --------------- | --------------------------------------------------------------------------------------------------- |
| **Type**        | Currency                                                                                            |
| **Data Source** | [Meta Ads](/sources/facebook-ads), [Google Ads](/sources/google-ads), [TikTok Ads](/sources/tiktok) |
| **Aggregation** | Sum                                                                                                 |

***

## Example

Your app campaigns generated **\$28,470 in attributed value** this month across platforms:

| Platform          | App Installs Value | % of Total |
| ----------------- | ------------------ | ---------- |
| Meta Ads          | \$15,650           | 55%        |
| Google Ads        | \$9,100            | 32%        |
| TikTok Ads        | \$3,720            | 13%        |
| **Blended Total** | **\$28,470**       | 100%       |

With **2,847 total installs**, your average value per install is **\$10.00**.

***

## How It Works

App install value is determined by the conversion value you assign in each advertising platform. This could represent average lifetime value (LTV), subscription revenue, or in-app purchase estimates. Blended App Installs Value aggregates these values across all platforms to show the total attributed revenue potential from your app acquisition campaigns.

***

## When to Use

| Scenario                                    | Action                                                |
| ------------------------------------------- | ----------------------------------------------------- |
| Measuring app campaign ROI                  | Compare install value against total ad spend          |
| Identifying high-value acquisition channels | Break down by platform to find highest-value installs |
| Forecasting lifetime value                  | Use install values to project long-term revenue       |
| Optimizing for value vs volume              | Balance high-value installs with install count        |

***

## Related Metrics

| Metric                                                                                                                  | Relationship                                     |
| ----------------------------------------------------------------------------------------------------------------------- | ------------------------------------------------ |
| [Blended App Installs](/reference/metrics/advertising/blended/blended-conversions/blended-app-installs)                 | Count of installs; this metric shows their value |
| [Blended Cost per App Install](/reference/metrics/advertising/blended/blended-conversions/blended-cost-per-app-install) | Cost efficiency for each app download            |
| [Blended Purchases Value](/reference/metrics/advertising/blended/blended-conversions/blended-purchases-value)           | Revenue from completed purchases                 |

[See all Blended Conversions metrics →](/reference/metrics/advertising/blended/blended-conversions)