> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Blended All Conversions: Total Conversions Across Platforms

> Track total conversions across Meta, Google, and TikTok Ads. Measure aggregate conversion volume including purchases, leads, and registrations.

<Tip>
  Blended All Conversions measures the total count of all conversions attributed to your advertising across Meta, Google, and TikTok combined.
</Tip>

## Formula

<Info>
  **Blended All Conversions** = **SUM** ( Conversions ) **ACROSS** Meta + Google + TikTok
</Info>

### Formula Components

| Metric                                                                                                        | Definition                                     |
| ------------------------------------------------------------------------------------------------------------- | ---------------------------------------------- |
| [**Meta Conversions**](/reference/metrics/advertising/meta/meta-conversions)                                  | Conversions attributed to Meta Ads campaigns   |
| [**Google All Conversions**](/reference/metrics/advertising/google/google-conversions/google-all-conversions) | Conversions attributed to Google Ads campaigns |
| [**TikTok Conversions**](/reference/metrics/advertising/tiktok/tiktok-conversions)                            | Conversions attributed to TikTok Ads campaigns |

| Metadata        |                                                                                                     |
| --------------- | --------------------------------------------------------------------------------------------------- |
| **Type**        | Number                                                                                              |
| **Data Source** | [Meta Ads](/sources/facebook-ads), [Google Ads](/sources/google-ads), [TikTok Ads](/sources/tiktok) |
| **Aggregation** | Sum                                                                                                 |

***

## Example

Your advertising drove **2,847 total conversions** across all platforms in March.

| Platform          | Conversions | % of Total |
| ----------------- | ----------- | ---------- |
| Meta              | 1,423       | 50.0%      |
| Google            | 987         | 34.7%      |
| TikTok            | 437         | 15.3%      |
| **Blended Total** | **2,847**   | **100%**   |

***

## How It Works

Blended All Conversions aggregates the total conversion count from each advertising platform into a single metric. Each platform reports conversions based on their own attribution models—purchases, leads, registrations, sign-ups, and other configured goals. The blended total gives you a unified view of ad-driven actions without manual aggregation.

***

## When to Use

| Scenario                          | Action                                                             |
| --------------------------------- | ------------------------------------------------------------------ |
| Measuring total ad-driven actions | Track blended conversions to see aggregate volume                  |
| Comparing platform contribution   | Break down by platform to see conversion distribution              |
| Calculating overall CPA           | Divide total spend by blended conversions for true cost per action |
| Executive reporting               | Present unified conversion count across all paid channels          |

***

## Related Metrics

| Metric                                                                                                                    | Relationship                              |
| ------------------------------------------------------------------------------------------------------------------------- | ----------------------------------------- |
| [Blended All Conversions Value](/reference/metrics/advertising/blended/blended-conversions/blended-all-conversions-value) | Total monetary value of these conversions |
| [Blended CPA](/reference/metrics/advertising/blended/blended-efficiency/blended-cpa)                                      | Blended Spend ÷ Blended All Conversions   |
| [Blended Purchases](/reference/metrics/advertising/blended/blended-conversions/blended-purchases)                         | Subset counting only purchase conversions |

[See all Blended Conversions metrics →](/reference/metrics/advertising/blended/blended-conversions)