> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Blended Unique Clicks: Deduplicated Ad Clicks

> Track unique people who clicked your ads across Meta, Google, and TikTok. Count each person once regardless of total clicks.

<Tip>
  Blended Unique Clicks counts the number of distinct people who clicked your ads at least once, aggregated across all advertising platforms.
</Tip>

## Formula

<Info>
  **Blended Unique Clicks** = **COUNT DISTINCT** ( Users ) **WHERE** clicked = true **ACROSS** all platforms
</Info>

### Formula Components

| Metric             | Definition                                                   |
| ------------------ | ------------------------------------------------------------ |
| **Unique Users**   | Distinct people who interacted with ads across all platforms |
| **clicked = true** | Filters to users who clicked at least one ad                 |

| Metadata        |                                                                                                     |
| --------------- | --------------------------------------------------------------------------------------------------- |
| **Type**        | Number                                                                                              |
| **Data Source** | [Meta Ads](/sources/facebook-ads), [Google Ads](/sources/google-ads), [TikTok Ads](/sources/tiktok) |
| **Aggregation** | Count Distinct                                                                                      |

***

## Example

Your campaigns reached **8,420 unique clickers** in March across all platforms.

| Platform    | Impressions | Total Clicks | Unique Clicks |
| ----------- | ----------- | ------------ | ------------- |
| Meta        | 125,000     | 3,200        | 2,850         |
| Google      | 89,000      | 2,100        | 1,920         |
| TikTok      | 156,000     | 4,500        | 3,650         |
| **Blended** | **370,000** | **9,800**    | **8,420**     |

***

## How It Works

Each platform reports unique clicks by deduplicating users who clicked multiple times. Blended Unique Clicks aggregates these counts across Meta, Google, and TikTok to show total unique engagement.

***

## When to Use

| Scenario                      | Action                                                         |
| ----------------------------- | -------------------------------------------------------------- |
| Measuring true engagement     | Compare unique clicks vs total clicks to gauge repeat interest |
| Evaluating creative quality   | High unique-to-total ratio indicates broad appeal              |
| Assessing audience saturation | Declining unique clicks may signal audience fatigue            |
| Budget allocation             | Shift spend to platforms with more unique clickers             |

***

## Related Metrics

| Metric                                                                                                               | Relationship                                         |
| -------------------------------------------------------------------------------------------------------------------- | ---------------------------------------------------- |
| [Blended Clicks](/reference/metrics/advertising/blended/blended-clicks/blended-clicks)                               | Total clicks including repeats from same user        |
| [Blended Unique CTR](/reference/metrics/advertising/blended/blended-clicks/blended-unique-ctr)                       | Percentage of impressions resulting in unique clicks |
| [Blended Cost per Unique Click](/reference/metrics/advertising/blended/blended-clicks/blended-cost-per-unique-click) | Average cost to acquire each unique clicker          |

[See all Blended Clicks metrics →](/reference/metrics/advertising/blended/blended-clicks)