> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Blended Link Clicks: Total Ad Link Engagement

> Track total link clicks across Meta, Google, and TikTok ads. Measure how many users clicked links in your ads to reach destinations on or off the platform.

<Tip>
  Blended Link Clicks measures the total number of clicks on links in your ads across all connected advertising channels.
</Tip>

## Formula

<Info>
  **Blended Link Clicks** = **SUM** ( Link Clicks ) **ACROSS** all platforms
</Info>

### Formula Components

| Metric                                                                                   | Definition                               |
| ---------------------------------------------------------------------------------------- | ---------------------------------------- |
| [**Meta Link Clicks**](/reference/metrics/advertising/meta/meta-clicks/meta-link-clicks) | Clicks on ad links from Meta campaigns   |
| **Google Link Clicks**                                                                   | Clicks on ad links from Google campaigns |
| **TikTok Link Clicks**                                                                   | Clicks on ad links from TikTok campaigns |

| Metadata        |                                                                                                     |
| --------------- | --------------------------------------------------------------------------------------------------- |
| **Type**        | Number                                                                                              |
| **Data Source** | [Meta Ads](/sources/facebook-ads), [Google Ads](/sources/google-ads), [TikTok Ads](/sources/tiktok) |
| **Aggregation** | Sum                                                                                                 |

***

## Example

Your brand ran campaigns across three platforms last week, generating **8,432 total link clicks**:

| Platform   | Link Clicks | Share |
| ---------- | ----------- | ----- |
| Meta Ads   | 4,150       | 49%   |
| Google Ads | 2,890       | 34%   |
| TikTok Ads | 1,392       | 17%   |

***

## How It Works

Blended Link Clicks aggregates link click data from each connected advertising platform. A link click occurs when a user clicks a link in your ad that directs them to a destination—whether that's your website, app store, or another page within the ad platform.

***

## When to Use

| Scenario                                     | Action                                        |
| -------------------------------------------- | --------------------------------------------- |
| Measuring cross-platform ad engagement       | Compare link click volume across channels     |
| Evaluating creative performance              | Identify which ads drive the most link clicks |
| Calculating blended click-through efficiency | Divide by impressions for blended link CTR    |
| Budget allocation decisions                  | Shift spend toward higher link click channels |

***

## Related Metrics

| Metric                                                                                                         | Relationship                                 |
| -------------------------------------------------------------------------------------------------------------- | -------------------------------------------- |
| [Blended Clicks](/reference/metrics/advertising/blended/blended-clicks/blended-clicks)                         | Total clicks including non-link interactions |
| [Blended Outbound Clicks](/reference/metrics/advertising/blended/blended-clicks/blended-outbound-clicks)       | Clicks that leave the ad platform            |
| [Blended Landing Page Views](/reference/metrics/advertising/blended/blended-clicks/blended-landing-page-views) | Users who actually reached your landing page |

[See all Blended Clicks metrics →](/reference/metrics/advertising/blended/blended-clicks)