> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Blended Inline Link Clicks: Clicks on Embedded Ad Links

> Track inline link clicks across Meta, Google, and TikTok ads. Measure engagement with embedded links in ad creative text, not CTA buttons.

<Tip>
  Clicks on links embedded in the ad text or creative (not CTA buttons), aggregated across all ad platforms.
</Tip>

## Formula

<Info>
  **Blended Inline Link Clicks** = **SUM** ( Inline Link Clicks ) **ACROSS** all platforms
</Info>

### Formula Components

| Metric                    | Definition                                               |
| ------------------------- | -------------------------------------------------------- |
| Meta Inline Link Clicks   | Clicks on embedded links within Meta ad copy or creative |
| Google Inline Link Clicks | Clicks on embedded links within Google ad text           |
| TikTok Inline Link Clicks | Clicks on embedded links within TikTok ad creative       |

| Metadata        |                                                                                                     |
| --------------- | --------------------------------------------------------------------------------------------------- |
| **Type**        | Number                                                                                              |
| **Data Source** | [Meta Ads](/sources/facebook-ads), [Google Ads](/sources/google-ads), [TikTok Ads](/sources/tiktok) |
| **Aggregation** | Sum                                                                                                 |

***

## Example

Your campaigns generated **2,840 inline link clicks** this week:

| Platform   | Inline Clicks | Share |
| ---------- | ------------- | ----- |
| Meta Ads   | 1,560         | 55%   |
| Google Ads | 890           | 31%   |
| TikTok Ads | 390           | 14%   |

***

## How It Works

Inline link clicks are counted when users click on links embedded within the ad's text content—such as hyperlinked words, hashtags, or mentions—rather than the primary call-to-action button. This metric aggregates inline clicks across all connected ad platforms.

***

## When to Use

| Scenario                     | Action                                                |
| ---------------------------- | ----------------------------------------------------- |
| Measuring content engagement | Identify ads where copy drives clicks vs. CTAs        |
| Comparing click types        | Contrast inline clicks with outbound and CTA clicks   |
| Optimizing ad creative       | Test different link placements in ad copy             |
| Cross-platform analysis      | Compare inline engagement across Meta, Google, TikTok |

***

## Related Metrics

| Metric                                                                                                   | Relationship                                     |
| -------------------------------------------------------------------------------------------------------- | ------------------------------------------------ |
| [Blended Link Clicks](/reference/metrics/advertising/blended/blended-clicks/blended-link-clicks)         | All link clicks (includes inline, outbound, CTA) |
| [Blended Clicks](/reference/metrics/advertising/blended/blended-clicks/blended-clicks)                   | Total clicks of all types on ads                 |
| [Blended Outbound Clicks](/reference/metrics/advertising/blended/blended-clicks/blended-outbound-clicks) | Clicks that lead users off-platform              |

[See all Blended Clicks metrics →](/reference/metrics/advertising/blended/blended-clicks)