> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Blended CTR: Click-Through Rate Across All Channels

> Track your blended click-through rate across Meta, Google, and TikTok ads. Learn how CTR measures ad engagement and what benchmarks to target.

<Tip>
  Blended CTR measures the percentage of impressions that resulted in a click across all your advertising channels.
</Tip>

## Formula

<Info>
  **Blended CTR** = ( **Blended Clicks** ÷ **Blended Impressions** ) × 100
</Info>

### Formula Components

| Metric                                                                                                 | Definition                                        |
| ------------------------------------------------------------------------------------------------------ | ------------------------------------------------- |
| [**Blended Clicks**](/reference/metrics/advertising/blended/blended-clicks/blended-clicks)             | Total clicks across Meta, Google, and TikTok ads  |
| [**Blended Impressions**](/reference/metrics/advertising/blended/blended-audience/blended-impressions) | Total impressions across all advertising channels |

| Metadata        |                                                                                                     |
| --------------- | --------------------------------------------------------------------------------------------------- |
| **Type**        | Percentage                                                                                          |
| **Data Source** | [Meta Ads](/sources/facebook-ads), [Google Ads](/sources/google-ads), [TikTok Ads](/sources/tiktok) |
| **Aggregation** | Ratio                                                                                               |

***

## Example

Your campaigns delivered **2,450,000 impressions** and **36,750 clicks** across all channels last month:

| Metric              | Value     |
| ------------------- | --------- |
| Blended Impressions | 2,450,000 |
| Blended Clicks      | 36,750    |
| **Blended CTR**     | **1.50%** |

***

## How It Works

Blended CTR aggregates clicks and impressions from Meta, Google, and TikTok, then calculates the overall click-through rate. This gives you a single view of ad engagement across your entire paid media mix.

***

## When to Use

| Scenario                 | Action                                          |
| ------------------------ | ----------------------------------------------- |
| Evaluating ad engagement | Compare to industry benchmarks (1-2% typical)   |
| Testing new creative     | Monitor CTR changes after launching variations  |
| Budget allocation        | Identify which channels drive higher engagement |

***

## Related Metrics

| Metric                                                                                             | Relationship                   |
| -------------------------------------------------------------------------------------------------- | ------------------------------ |
| [Blended Clicks](/reference/metrics/advertising/blended/blended-clicks/blended-clicks)             | Numerator in CTR calculation   |
| [Blended Impressions](/reference/metrics/advertising/blended/blended-audience/blended-impressions) | Denominator in CTR calculation |
| [Blended CPC](/reference/metrics/advertising/blended/blended-clicks/blended-cpc)                   | Cost efficiency of each click  |

[See all Blended Clicks metrics →](/reference/metrics/advertising/blended/blended-clicks)