> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Blended Cost Per Inline Link Click: Cost Per Embedded Link Click

> Track the cost per inline link click across Meta, Google, and TikTok ads. Measure efficiency of clicks on embedded links in ad copy across all platforms.

<Tip>
  Blended Cost Per Inline Link Click measures how much you pay on average for each click on an inline link within your ad content across all advertising platforms.
</Tip>

## Formula

<Info>
  **Blended Cost Per Inline Link Click** = **Blended Spend** ÷ **Blended Inline Link Clicks**
</Info>

### Formula Components

| Metric                                                                                                             | Definition                                                               |
| ------------------------------------------------------------------------------------------------------------------ | ------------------------------------------------------------------------ |
| [**Blended Spend**](/reference/metrics/advertising/blended/blended-spend/blended-spend)                            | Combined ad spend across all connected advertising platforms             |
| [**Blended Inline Link Clicks**](/reference/metrics/advertising/blended/blended-clicks/blended-inline-link-clicks) | Clicks on embedded links within ad copy or creative across all platforms |

| Metadata        |                                                                                                     |
| --------------- | --------------------------------------------------------------------------------------------------- |
| **Type**        | Currency                                                                                            |
| **Data Source** | [Meta Ads](/sources/facebook-ads), [Google Ads](/sources/google-ads), [TikTok Ads](/sources/tiktok) |
| **Aggregation** | Ratio                                                                                               |

***

## Example

Your campaigns spent **\$15,000** this month and generated **12,500 inline link clicks**:

| Platform    | Spend        | Inline Clicks | Cost/Inline Click |
| ----------- | ------------ | ------------- | ----------------- |
| Meta Ads    | \$7,500      | 6,250         | \$1.20            |
| Google Ads  | \$5,000      | 4,500         | \$1.11            |
| TikTok Ads  | \$2,500      | 1,750         | \$1.43            |
| **Blended** | **\$15,000** | **12,500**    | **\$1.20**        |

***

## How It Works

Blended Cost Per Inline Link Click divides your total ad spend by the number of inline link clicks across all platforms. Inline clicks are clicks on links embedded in ad text or creative—such as hyperlinked words, hashtags, or mentions—rather than CTA buttons.

***

## When to Use

| Scenario                     | Action                                                                  |
| ---------------------------- | ----------------------------------------------------------------------- |
| Measuring copy effectiveness | Compare cost per inline click vs. standard CPC to gauge text engagement |
| Optimizing ad creative       | Identify which link placements in copy drive cost-efficient clicks      |
| Cross-platform budgeting     | Shift spend to platforms with lower inline click costs                  |
| Evaluating content strategy  | Assess ROI of embedded links vs. primary call-to-action buttons         |

***

## Related Metrics

| Metric                                                                                                         | Relationship                                  |
| -------------------------------------------------------------------------------------------------------------- | --------------------------------------------- |
| [Blended Spend](/reference/metrics/advertising/blended/blended-spend/blended-spend)                            | Numerator — total cost across platforms       |
| [Blended Inline Link Clicks](/reference/metrics/advertising/blended/blended-clicks/blended-inline-link-clicks) | Denominator — inline clicks across platforms  |
| [Blended CPC](/reference/metrics/advertising/blended/blended-clicks/blended-cpc)                               | Cost per any click type (broader than inline) |

[See all Blended Clicks metrics →](/reference/metrics/advertising/blended/blended-clicks)