> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Blended Clicks: Aggregated Click Performance

> Track click performance metrics across all ad platforms. Includes Blended Clicks, Blended CPC, Blended CTR, and landing page view metrics.

Click metrics measure user engagement with ads across all connected platforms—total clicks, click-through rates, and costs per click.

<Info>
  **Data Source:** Meta Ads, Google Ads, TikTok Ads (aggregated)\
  **Metrics:** 18
</Info>

## Metrics in This Group

| Metric                                                                                                                         | Description                                   | When to Use                     |
| ------------------------------------------------------------------------------------------------------------------------------ | --------------------------------------------- | ------------------------------- |
| [Blended Total Clicks](/reference/metrics/advertising/blended/blended-clicks/blended-clicks)                                   | Number of clicks on ads across all channels   | Measure total click volume      |
| [Blended CPC](/reference/metrics/advertising/blended/blended-clicks/blended-cpc)                                               | Cost per click across all channels            | Evaluate click cost efficiency  |
| [Blended CTR](/reference/metrics/advertising/blended/blended-clicks/blended-ctr)                                               | Click-through rate across all channels        | Compare creative performance    |
| [Blended Unique Clicks](/reference/metrics/advertising/blended/blended-clicks/blended-unique-clicks)                           | Unique people who clicked across all channels | Count distinct clickers         |
| [Blended Unique Click CTR](/reference/metrics/advertising/blended/blended-clicks/blended-unique-click-ctr)                     | Unique click-through rate                     | Filter out repeat clicks        |
| [Blended Cost per Unique Click](/reference/metrics/advertising/blended/blended-clicks/blended-cost-per-unique-click)           | Cost per unique click                         | Cost to engage new clickers     |
| [Blended Inline Link Clicks](/reference/metrics/advertising/blended/blended-clicks/blended-inline-link-clicks)                 | Inline link clicks across all channels        | Measure in-ad link engagement   |
| [Blended Inline CTR](/reference/metrics/advertising/blended/blended-clicks/blended-inline-ctr)                                 | Inline link click-through rate                | Evaluate in-ad link performance |
| [Blended Cost per Inline Link Click](/reference/metrics/advertising/blended/blended-clicks/blended-cost-per-inline-link-click) | Cost per inline link click                    | Cost for in-ad links            |
| [Blended Outbound Clicks](/reference/metrics/advertising/blended/blended-clicks/blended-outbound-clicks)                       | Clicks leading off-platform                   | Measure external traffic        |
| [Blended Outbound Click CTR](/reference/metrics/advertising/blended/blended-clicks/blended-outbound-click-ctr)                 | Outbound click-through rate                   | Evaluate outbound performance   |
| [Blended Cost per Outbound Click](/reference/metrics/advertising/blended/blended-clicks/blended-cost-per-outbound-click)       | Cost per outbound click                       | Cost for external traffic       |
| [Blended Link Clicks](/reference/metrics/advertising/blended/blended-clicks/blended-link-clicks)                               | Link clicks across all channels               | Measure link engagement         |
| [Blended Link Click CTR](/reference/metrics/advertising/blended/blended-clicks/blended-link-click-ctr)                         | Link click-through rate                       | Evaluate link performance       |
| [Blended Cost per Link Click](/reference/metrics/advertising/blended/blended-clicks/blended-cost-per-link-click)               | Cost per link click                           | Cost per link engagement        |
| [Blended Landing Page Views](/reference/metrics/advertising/blended/blended-clicks/blended-landing-page-views)                 | Landing page views from ads                   | Measure site visits             |
| [Blended Cost per LP View](/reference/metrics/advertising/blended/blended-clicks/blended-cost-per-landing-page-view)           | Cost per landing page view                    | Cost per site visit             |
| [Blended LP View Rate](/reference/metrics/advertising/blended/blended-clicks/blended-landing-page-view-rate)                   | Landing page view rate                        | Click-to-visit conversion       |

## How These Metrics Relate

Click metrics progress from raw clicks to qualified site visits:

* **Total Clicks** includes all interactions
* **Unique Clicks** filters to distinct people
* **Link Clicks** focuses on destination-driving clicks
* **Landing Page Views** confirms the page actually loaded

CTR metrics = Clicks ÷ Impressions × 100
Cost metrics = Spend ÷ Clicks

## Choosing the Right Metric

* **Traffic campaigns**: Focus on Link Clicks and Landing Page Views
* **Engagement analysis**: Use Total Clicks and CTR
* **Cost efficiency**: Compare CPC across campaigns
* **Quality assessment**: Landing Page View Rate shows click-to-visit conversion