> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# How to Create a Purchase Goal in Google Ads Using the Google Ads Tag (For Different Interface)

> Create a Google Ads purchase goal using the Google Ads Tag flow (alternate interface) with Enhanced Conversions enabled for use with Upstack Data server-side forwarding.

<Tip>
  **Quick Summary**

  * In Google Ads, click **Tools and Settings (wrench icon) → Measurement → Conversions** in the top-right.
  * Click **"+ Create conversion action"** and select **Website**.
  * Choose **Purchase** as the goal and **add a conversion action manually**.
  * Name the conversion **"Purchase - UpstackData"** and enable **Enhanced Conversions**.
  * **Save** to generate your Conversion ID and Conversion Label.
</Tip>

## Prerequisites

Before you start, you need:

* **Admin** or **Manager** access to a **Google Ads** account
* Permission to create conversion actions in Google Ads

<Note>
  This guide is for the older Google Ads interface that uses **Tools and Settings → Measurement → Conversions**. If your account uses the newer **Goals** menu, follow [How to Create a New Upstack Data Purchase Goal in Google Ads →](/guides/google-ads/how-to-create-a-new-upstack-data-purchase-goal-in-google-ads) instead.
</Note>

## Setup Instructions

<Steps>
  <Step title="Sign in to Google Ads">
    Sign in to [Google Ads](https://ads.google.com) with your Google account.
  </Step>

  <Step title="Open Conversions">
    * In the top-right of Google Ads, click **Tools and Settings (wrench icon)**
    * Under **Measurement**, select **Conversions**
  </Step>

  <Step title="Create a new conversion action">
    * Click **"+ Create conversion action"**
    * Select **Website** when prompted
  </Step>

  <Step title="Configure the Purchase goal">
    * (Optional) Enter your website domain and click **Scan**
    * Choose **"Add a conversion action manually"**
    * Select **Purchase** as the goal and conversion action optimization
    * Set the **Conversion name** to **"Purchase - UpstackData"**

          <img src="https://mintcdn.com/upstackdata-afbed50d/a7q81tQDxtvowAUn/images/intercom/63c8ab43a52483b9.png?fit=max&auto=format&n=a7q81tQDxtvowAUn&q=85&s=55a0843670681051c24c1b553f1f8256" alt="Google Ads conversion action setup with Purchase goal and manual configuration" width="1163" height="354" data-path="images/intercom/63c8ab43a52483b9.png" />

          <img src="https://mintcdn.com/upstackdata-afbed50d/a7q81tQDxtvowAUn/images/intercom/5711f1681d9f958b.png?fit=max&auto=format&n=a7q81tQDxtvowAUn&q=85&s=25cb484a89ac8beec7cf5018050fdc7d" alt="Conversion name field set to Purchase UpstackData in Google Ads" width="1021" height="1133" data-path="images/intercom/5711f1681d9f958b.png" />
  </Step>

  <Step title="Enable Enhanced Conversions">
    Turn on **Enhanced Conversions**, then click **Done**.

    <img src="https://mintcdn.com/upstackdata-afbed50d/r7kPU9Z0Ocj96UFU/images/intercom/9b446d0ca933528c.png?fit=max&auto=format&n=r7kPU9Z0Ocj96UFU&q=85&s=1d87f8b4d7941b8a4298f9602e7bc8fe" alt="Enhanced Conversions toggle enabled in Google Ads conversion setup" width="1142" height="354" data-path="images/intercom/9b446d0ca933528c.png" />

    <Note>
      **Note:** Enhanced Conversions improves match rates by using first-party customer data securely.
    </Note>
  </Step>

  <Step title="Save the configuration">
    Click **Save and Continue** to complete the setup.

    <img src="https://mintcdn.com/upstackdata-afbed50d/40dgTTn1PLjePhJa/images/intercom/f91d3cc0183fe155.png?fit=max&auto=format&n=40dgTTn1PLjePhJa&q=85&s=dc8ad61763d0f8602120e2400c12a2a2" alt="Save and Continue button to complete Google Ads conversion setup" width="928" height="518" data-path="images/intercom/f91d3cc0183fe155.png" />

    <Note>
      *If your Google Ads interface uses the **Goals** menu instead, see:*
      ​\*\*[How to Create a New Upstack Data Purchase Goal in Google Ads →](/guides/google-ads/how-to-create-a-new-upstack-data-purchase-goal-in-google-ads)\*\*
    </Note>
  </Step>
</Steps>

## What You'll Receive

After saving, Google Ads displays:

* **Conversion ID** — starts with `AW-` followed by 9–10 digits (e.g., `AW-123456789`)
* **Conversion Label** — 11-character alphanumeric string (e.g., `ABc1d2EFG3h`)

Use these values in your Upstack Data destination configuration.

## Verify the Setup

To confirm the goal was created correctly:

* Return to **Tools and Settings → Measurement → Conversions** — the new **"Purchase - UpstackData"** conversion should appear in the list.
* Open the conversion and confirm **Enhanced Conversions** is enabled.

If the conversion is missing, refresh the page and confirm you completed the **Save and Continue** step. If issues persist, contact Upstack Data support.