> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Complete How-To Guide for Onboarding LinkedIn Ads in Upstack Data

> Onboard LinkedIn Ads in Upstack Data — locate your Partner ID, configure the destination, and enable click ID tracking.

<Info>
  **New to Upstack?** Follow the [getting started guide](/quickstart/install-on-shopify) for a streamlined onboarding walkthrough.
</Info>

<Tip>
  * Configure the **LinkedIn destination** in Upstack Data with your **Partner ID**.
  * Enable **Enhanced Matching** to send hashed user data for improved attribution.
  * Enable **Enhanced Conversion Tracking** to capture `li_fat_id` click IDs.
  * Verify events appear in **LinkedIn Campaign Manager → Data → Signal Diagnostics**.
</Tip>

## Prerequisites

Before you start, you need:

* An active Upstack Data account ([sign up](https://app.upstackdata.com))
* Admin access to a **LinkedIn Ads** account with the **Campaign Manager** role
* Shopify owner/staff access (if applicable)

<Steps>
  <Step title="Find your LinkedIn Partner ID">
    Your **Partner ID** identifies your LinkedIn ad account and Insight Tag installation. You'll need this to configure the Upstack destination.

    Help guide:

    [How to find your LinkedIn Partner ID →](/destinations/catalog/linkedin/how-to-find-linkedin-partner-id)
  </Step>

  <Step title="Remove any existing Insight Tag from your storefront">
    Upstack loads the LinkedIn Insight Tag for you. If you already load it through your theme, Google Tag Manager, or another app, remove that copy first — two tags with the same Partner ID can double-count events.
  </Step>

  <Step title="Configure the LinkedIn destination in Upstack Data">
    In the Upstack dashboard, navigate to **Event Destinations** and add a **LinkedIn Ads** destination using your **Partner ID**.

    Help guide:

    [How to configure the LinkedIn destination in Upstack Data →](/destinations/catalog/linkedin/how-to-configure-linkedin-destination-in-upstack-data)
  </Step>

  <Step title="Enable LinkedIn click ID tracking">
    <Note>
      **Optional but recommended.** Enabling enhanced conversion tracking allows LinkedIn to capture the `li_fat_id` click ID, which significantly improves match rates.
    </Note>

    Help guide:

    [How to enable LinkedIn click ID tracking →](/destinations/catalog/linkedin/how-to-enable-linkedin-click-id-tracking)
  </Step>

  <Step title="Verify the full setup is healthy">
    Confirm each piece of the setup is working:

    * In the Upstack dashboard, **Event Destinations** shows your LinkedIn destination as **Healthy** (green).
    * In [LinkedIn Campaign Manager](https://www.linkedin.com/campaignmanager/) → **Data** → **Signals Manager** → **Signal Diagnostics**, events appear with status "Received."
    * The **Match Quality** column shows match rates — these will improve over the next 1-2 weeks.

    If anything is unhealthy, check the corresponding help guide above for troubleshooting steps.
  </Step>
</Steps>

## What to expect after setup

### Match quality timeline

* **Match quality** scores start to improve in 2-3 days and normalize over 1-2 weeks.
* The **Purchase** match quality sees the biggest improvement, because checkout-time events carry the strongest match keys.
* Match rates improve as more identified customers convert.

### Reporting differences

* Conversion volume may fluctuate during the first 48 hours while LinkedIn adjusts to the new event source.
* Match quality depends on how much identity data each event carries — the `li_fat_id` click ID is the strongest signal, so make sure click ID tracking is enabled.

<Note>
  **Need help?**

  If you encounter any issues during setup or don't see expected match quality improvements after 2 weeks, contact our [support team](/troubleshooting/support) with your **LinkedIn Partner ID** and we'll help diagnose the problem.
</Note>