> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# How to Configure Microsoft Advertising Destination in Upstack Data

> Configure the Microsoft Advertising (Bing Ads) destination inside Upstack Data with your UET Tag ID and CAPI Auth Token.

<Info>
  **Prerequisites:** You need your [UET Tag ID](/destinations/catalog/bing/how-to-find-uet-tag-id) and [CAPI Auth Token](/destinations/catalog/bing/how-to-enable-conversions-api) before configuring this destination.
</Info>

## Tracking Method

<Note>
  **Tracking Method** is set to **Browser + Server** by default, and this is the recommended way to run Microsoft Advertising: Upstack loads the Microsoft UET tag on your storefront and also sends events server-side, and the two copies are deduplicated. If you don't want to load the Microsoft UET tag in the browser, switch the Tracking Method to **Server**. See [Tracking Method](/concepts/tracking-method).
</Note>

## Steps

<Steps>
  <Step title="Open Upstack Data dashboard">
    Log in to [app.upstackdata.com](https://app.upstackdata.com) and select your store.
  </Step>

  <Step title="Navigate to Event Destinations">
    In the left sidebar, click **Integrations** → **Event Destinations**.
  </Step>

  <Step title="Add Microsoft Advertising destination">
    Click **+ Add Destination** and select **Microsoft Advertising** from the list of available destinations.
  </Step>

  <Step title="Enter your UET Tag ID">
    Paste your **UET Tag ID** (numeric value) in the Tag ID field.

    Don't have it? [Find your UET Tag ID →](/destinations/catalog/bing/how-to-find-uet-tag-id)
  </Step>

  <Step title="Enter your CAPI Auth Token">
    Paste your **CAPI Auth Token** in the Auth Token field for server-side event delivery.

    Don't have it? [Generate your CAPI Auth Token →](/destinations/catalog/bing/how-to-enable-conversions-api)
  </Step>

  <Step title="Save and verify">
    Click **Save** to activate the destination.

    The destination status should show **Healthy** (green) within a few minutes if the credentials are valid.
  </Step>
</Steps>

## Configuration fields

| Field               | Required | Description                                              |
| ------------------- | -------- | -------------------------------------------------------- |
| **UET Tag ID**      | Yes      | Your Microsoft Advertising UET Tag ID (numeric)          |
| **CAPI Auth Token** | Yes      | Bearer token for authenticating server-side API requests |

## Troubleshooting

<AccordionGroup>
  <Accordion title="Destination shows Unhealthy status">
    **Common causes:**

    * Invalid or expired CAPI Auth Token — regenerate in Microsoft Advertising
    * Incorrect UET Tag ID — verify in Microsoft Advertising → Tools → UET Tags
    * Account not enrolled in CAPI pilot — contact your Microsoft Advertising account manager
  </Accordion>

  <Accordion title="Events not appearing in Microsoft Advertising">
    1. Verify the destination status is Healthy in Upstack
    2. Check that Event Goals are configured in Microsoft Advertising
    3. Wait 5-10 minutes for events to propagate
    4. Use the Upstack Event Debugger to confirm events are being sent
  </Accordion>
</AccordionGroup>

<Note>
  **Need help?** Contact our [support team](/troubleshooting/support) with your UET Tag ID and we'll help troubleshoot.
</Note>