> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Complete How-To Guide for Onboarding AppLovin in Upstack Data

> Onboard AppLovin Axon in Upstack Data — locate your Pixel ID (Event Key), configure the destination, and verify events are reaching the Axon Dashboard.

<Info>
  **New to Upstack?** Follow the [getting started guide](/quickstart/install-on-shopify) for a streamlined onboarding walkthrough.
</Info>

<Tip>
  * Configure the **AppLovin destination** in Upstack Data with your **Pixel ID** (Event Key).
  * Verify events appear in the **AppLovin Axon Dashboard** Events section within 5-10 minutes.
  * Monitor match quality improvements as more identified customers convert.
</Tip>

## Prerequisites

Before you start, you need:

* An active Upstack Data account ([sign up](https://app.upstackdata.com))
* Admin access to an **AppLovin Axon** account
* A configured **Axon Pixel** in the [AppLovin Dashboard](https://dash.applovin.com/)

<Steps>
  <Step title="Locate your AppLovin Pixel ID (Event Key)">
    In the AppLovin Dashboard, navigate to **Account → General → Keys** to find your **Event Key** (Pixel ID).

    Help guide:

    [How to find your AppLovin Pixel ID →](/destinations/catalog/applovin/how-to-find-applovin-pixel-id)
  </Step>

  <Step title="Remove any existing Axon tag from your storefront">
    Upstack loads the Axon Pixel for you. If you already load Axon through your theme, Google Tag Manager, or another app, remove that copy first — two tags firing the same Pixel ID can double-count events.
  </Step>

  <Step title="Configure the AppLovin destination in Upstack Data">
    In the Upstack dashboard, navigate to **Event Destinations** and add an **AppLovin** destination using your **Pixel ID**.

    Help guide:

    [How to configure the AppLovin destination in Upstack Data →](/destinations/catalog/applovin/how-to-configure-applovin-destination-in-upstack-data)
  </Step>

  <Step title="Verify the full setup is healthy">
    Confirm each piece of the setup is working:

    * In the Upstack dashboard, **Event Destinations** shows your AppLovin destination as **Healthy** (green).
    * In the [AppLovin Axon Dashboard](https://dash.applovin.com/), the Events section shows recent events arriving.
    * Events appear within 5-10 minutes of storefront activity.

    If anything is unhealthy, check the corresponding help guide above for troubleshooting steps.
  </Step>
</Steps>

## What to expect after setup

### Event delivery timeline

* **Events start appearing** in the AppLovin Dashboard within 5-10 minutes of storefront activity.
* **Match quality improves** as more identified customers (with email/phone at checkout) convert.

### Reporting differences

* Your **AppLovin campaign performance** will likely improve after a few days as the algorithm receives more complete conversion data.
* Conversion volume may fluctuate during the first 48 hours while AppLovin adjusts to the new event source.

<Note>
  **Need help?**

  If you encounter any issues during setup or events aren't appearing after 15 minutes, contact our [support team](/troubleshooting/support) with your **AppLovin Pixel ID** and we'll help diagnose the problem.
</Note>